EMPIRE - The EXECUTIVE MANAGEMENT PROGRAM IN INTERNATIONAL REAL ESTATE
Innovation for turbolent times through new value drivers
The EMPIRE Program provides managers the right context, models and knowledge to develop an effective and innovative business strategy in the European real estate market and build concrete management results.
|The program consists of 3 modules, each focused on a specific real estate issue:|
Managing innovation in real estate & sustainability
Eltville, Germany 11-13 May 2017
|Managing innovation in retail properties & digital
Milano, Italy 14-16 September 2017
Managing innovation in Finance & the European real estate market
in partnership with:
in cooperation with:
EMPIRE key benefits
Management excellence in Real Estate
International Real Estate Business School, SDA Bocconi School of Management and ESSEC Business School: three top European Schools of Management with a strong focus and tradition on Real Estate Management Education and Research will provide an extensive focus on the most up to date models and techniques for Real Estate strategy and innovation.
The program allows participants to enter a network of professionals, investors and public authority representatives operating on different sides of real estate and to face each managerial issue from all professional points of view. In addition to class activities, participants will have the chance to attend social lunches, dinners and cocktails with keynote speakers to stimulate networking, experience sharing and discussion on specific managerial issues.
Together with some of the most experienced educators in Real Estate Management, faculty members of the three Schools of Management, the program has invited internationally acclaimed professors and industry experts.
International Perspective vs Local Excellence
Each module approaches key managerial issues and trends in real estate with an international perspective and a focus on local specificity: finance and innovation in the real estate market in La Defence-Paris, Retail properties in Milano, housing market development in Germany.
Interactive case-based sessions, intensive group work, site visits to main local operators and face-to-face sessions with top professionals from the business community will allow participants to find real and concrete solutions to face new challenges in real estate.real and concrete solutions to face the new challenges in real estate.
The knowledge model
We will analyze the effects on the real estate market of present economic trends in Europe, with a focus on Globalization, Emergence of Global Value Chains and the Economic crisis. We will understand how to create a diversified international property portfolio considering the latest issues in the real estate market: the effects of retail and shopping experience on the property market, the investment opportunities in housing, the new concepts of intelligent buildings and intelligence in buildings, green property and the need for sustainability. Each module will include a thematic focus on a key local issue.
The relationship model
A selective process of participants, the team working during the program and all the social activities proposed to the class will give participants the chance to create new professional relationships and links with qualified peers. The professional network will be extended with participants of the past edition of the program who will be invited to the last day in Paris.
The program is designed for managers and professionals with 10-15 years of professional experience in the real estate sector, typically as head of fund management, investments or asset management of companies, institutions and consultant agencies involved in the development and management of real estate assets, including managers of real estate inside companies and independent company owners in real estate.
The program may also be of interest to other companies, institutions and public authorities interested in understanding the new frontiers of strategy, investment, advisory and management in real estate with an international and innovation-oriented perspective.
“The SDA Bocconi EMPIRE module was particularly interesting. Most of the teachers have practical experience so they were able to present many real cases.”
Labat Benoit, Societé du Grand Paris - Director of valorization and property
“We learned new ways to create a competitive advantage in real estate. In fact, retail and hospitality are integrating trends to develop new offers to not only involve shoppers but also the environment.”
Brissy Xavier, EPADESA – Strategy Direction
MODULE 1 - Managing innovation in real estate & sustainability
ELTVILLE: 11-13 MAY 2017
Coordinator: Tobias Just– International Real Estate Business School
- Stress test for the European Union
- European/German housing market: Market structure and market dynamics
- Going even further East. Real Estate in Eastern Europe: real opportunities or real risk?
- How to invest in German residential property? Does the legal structure matter?
- Next generation office buildings
- Technology Strategy as a Driver for Competitive Advantage
- Real Estate and innovation: What is different?
- Come on - towards a Sustainable World Society
- Sustainability 2.0 - From Green talking to Green walking
MODULE 2 - Managing innovation in retail properties & digital
MILANO: 14-16 SEPTEMBER 2017
Coordinator: Giacomo Morri - SDA Bocconi, Professor of Finance & Real Estate
- New trends worldwide
- Real Estate Development for Retailers: present scenario, disruptive changes generated by 2008-2014 crisis, emerging and discontented needs
- How to set up a distinguishing and attractive value proposition in terms of Retail Development: singling out and defining new potential retailers. Digital impact and attractive value propositions
- What’s next. Designing and managing new shopping malls for the next decade: upcoming key distinguishing traits
- Globalization and the Emergence of Global Value Chains
- Impact in Retailing Innovation
- Site Visit of Milan excellence in retail properties with leading local operators
- How to define a Marketing Plan in Retail Business: the STEP methodology
- Marketing and retail properties: final conclusion
- Self-cases: presentation by every group, and discussion all together
MODULE 3 - Managing innovation in Finance & the European real estate market
PARIS, 2-4 NOVEMBER 2017
Coordinator: Michel Baroni - ESSEC Business School
- Trends for the European real estate investment market in 2016.
- How to define sustainability as a determinant of an allocation strategy?
- Case study: How to define sustainability as a determinant of an allocation strategy?
- Visit to an emblematic development
- Real Estate as a risk management tool for the companies
- Wrap up and conclusions
Please, see the Program brochure for a complete presentation of the EMPIRE contents and agenda.
Professor of Finance and Director of the Executive Master in Real Estate Management at ESSEC Business School
Chair for Sustainable Real Estate, IREBS University of Regensburg
Entrepreneurial Thinking & Drivers of Innovation
Carlo Alberto Carnevale Maffè
SDA Professor of Strategic and Entrepreneurial Management
SDA Professor of Marketing and Full Professor of Management at Università Bocconi
Head of Asset Management Europe at Invesco Real Estate
ESSEC Business School
Head of Research and Strategy, Lasalle Investment Management, London
Managing Director at the IRE|BS Immobilienakademie and Professor for Real Estate at the University of Regensburg. Elected "Real Estate Head of the Year" in 2013 (Immobilienkopf des Jahres)
Board Member Sierra Italy, Advisory Board of ICSC - International Council of Shopping Centres & Former Chairman of CNCC Italy
Flossbach von Storch Research Institute
SDA Professor of Economics. Lecturer at Bocconi University
SDA Professor of Accounting, Control, Corporate and Real Estate Finance and Lecturer in Corporate Finance at Università Bocconi
Head of Deloitte Real Estate Germany. Lecturer and publisher in "International Financial Reporting Standards (IFRS)". Member of the IFA and active member of various real estate associations
Member of the RICS and associated researcher in the CEROS Lab (Paris Ouest Nanterre La Défense University. Président and CFO of Lindner France SAS
SDA Professor of Marketing and Professor of Marketing in the Digital Environment at Università Bocconi
Partner, CMS Hasche Sigle
Former Minister (Germany) for the environment.
Institute of German Economy
Ernst Ulrich von Weizsäcker
Environmental scientist and climate expert
Inquires & Applications
For further information about the program, please contact the program consultant:
Ingrid Battistini, tel. +39 02 5836.6849 - email@example.com
You have the chance to meet a Program Representative in Milano, Dubai, Istanbul, Mumnai or Switzerland areas for a face-to-face information session about the initiative. If you choose this option, please contact us and specify the location you'd like to choose in the Information Request section.
The final deadline for enrollment is 21 April 2017. Enrollment requests received after the final deadline may be accepted. For information about this option, please contact Cristiana Testa (firstname.lastname@example.org).
To aid the learning process, a limited number of participants can enroll in the program. Priority will be given on the basis of the arrival date of the enrollment request form, which must be filled in, signed and sent to:
SDA Bocconi School of Management
Executive Education Open Programs Division
Via Bocconi, 8 - 20136 Milano
fax +39 02 5836.6833 - email@example.com
SDA Bocconi will send written confirmation of acceptance by email.
For further information, please contact: Cristiana Testa: tel. +39 02 5836.6835
€ 9.000 plus VAT (if required). The program fee covers tuition, case materials, lunches and social events included in the program agenda.
Special Payment terms
A 10% reduction on the program fee is offered to applications sent by 12 March 2017.
Method of payment
The fee must be paid upon enrollment in one of the ways explained in the enrollment request form: cashier's cheque, banker's draft, money transfer, credit card.
For hotel recommendations please contact the program officer, Leila Lassouani at firstname.lastname@example.org tel. +33 (0) 1 46 92 49 64
A limited number of hotel rooms are available directly at the Eberbach Monastery. To book call +49 6723 / 993-200. Please contact Laura Müller (email@example.com) if further hotel recommendations are needed.
The external agency Seneca offers a free hotel booking service and special conditions to our clients. Accommodation is guaranteed if you book at least 15 days before the program begins. If you book less than 15 days before, the agency will do its best to find a suitable and convenient solution. To book call +39 0871 803810-803614.
Photo Gallery - EMPIRE 2016
III Module: Paris, ESSEC 3-5 November 2016
Focus on "Managing innovation in Finance & the European real estate market"
Tobias Just, IREBS presents EMPIRE: A summary & analysis from the homework
Site visits to Epaseda, Grande Arche, Arena Stadium Nanterre at La Defence
II Module: Milano, SDA Bocconi 15-17 September 2016
Focus on "Managing innovation in retail properties & digital"
The class: discussing about Managing innovation in retail properties & digital
I Module: Eltville, Germany 19-21 May 2016
Focus on "Managing innovation in real estate & sustainibility"
Discussing about legal structures in Real Estate Investments