The event will be on Zoom
Join us during a live session of the current edition of EMMS and get a taste of the content of the program as well as of its unique exposure to global players within the marketing and sales areas.
The session is part of the face-to face module held at ESADE Business School in Barcelona; you will have the chance to connect from remote and attend an insightful session with Mr. Ignasi Prieto, Global CMO at CUPRA&SEAT. Within the subject of International Marketing Management, Mr. Prieto will talk about the history of success of CUPRA and its process of Internationalization.
Prieto has 15 years of experience in the field of marketing and advertising within the automotive sector. His career at SEAT S.A. started in 2015 as Global Head of Brand Advertising, and after two years in this role, he was appointed as the Global Head of Brand Content, Sponsoring & Social Media of SEAT S.A. In January 2020, he was appointed Global Head of Marketing at CUPRA, a position he has held to date. Before joining SEAT S.A., he worked for more than 8 years at Nissan Motor Corporation, where he held various positions in advertising, business strategy and customer retail experience. He also has extensive experience as an account executive in communication and advertising agencies such as McCann Erickson, Delvico Bates and TBWA.
This session will give you insightful details both on the content of the EMMS program, as well as on its global approach to management concepts within marketing and sales areas.