Ricerche di marketing
Metodi e strumenti per generare conoscenza di mercato
Connecting research to business objectives
The goal of this course is to give participants the ability to develop both qualitative and quantitative research techniques necessary to understand current or potential markets. By learning the appropriate methodologies for conducting research in a company (including DIY approaches), participants will gain the skills to identify the strengths and weaknesses of their organization, as well as how to avoid the main risks and common issues.
This program is part of the Professional Certificate in Marketing Analysis and Planning. For more information, click here
Who should apply
The course is designed for Marketing, Brand, and Product Managers who want to update their market perspective, explore trends, and enhance customer insights.
It is also suitable for Business Insight Managers looking to conduct in-house or commissioned research aligned with corporate strategy for business growth and Business Development Managers seeking to identify market-driven growth opportunities.
Struttura e contenuti
The “Ricerche di marketing” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 6 weeks with an average allocation of approximately 3 hours per week.
Marketing research: Types and objectives
Qualitative research: Researching for exploring
Qualitative research: What to explore
Quantitative research: Researching to measuring
Quantitative research: How and what to measure
Marketing research in practice: Applications and examples
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Design successful experiences, acquire new customers, improve satisfaction, and increase market share. The key to achieving these goals is understanding both current and potential markets. This course provides theoretical and practical tools to turn customer interactions into reliable and rigorous m...
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
