Maria Cristina Cito

Maria Cristina Cito, PhD, is Associate Professor of Practice in Marketing and Sales at SDA Bocconi School of Management, where she serves as Director of the Executive Master in Marketing and Sales (EMMS). She has served as Program Coordinator of the Full-Time MBA.

At SDA Bocconi, she directs executive programs on Customer Experience, Customer Journey, and AI, as well as Product Management, Marketing Research, and Communicating for Value Creation. She is a member of the Faculty of the FT MBA, EMBA, GEMBA, and MAMA programs.

Her research focuses on consumer behaviour and decision-making processes. In particular, she studies how psychological and social dimensions shape choices and value perception, with a focus on unconscious processes and experimental evidence. Her work has been published in leading international journals such as Journal of Consumer Research and Psychology & Marketing, as well as in Economia & Management.

She graduated cum laude from Bocconi University and earned a PhD in General Management from the University of Bologna, during which she was a Visiting Scholar at Rotterdam School of Management, where she subsequently continued her activity as a Visiting Scholar. She also completed the International Teachers Program (ITP) at INSEAD.

She is the recipient of a Research Grant from the Marketing Science Institute (2017).