Comunicare per creare valore
Strategic Communication
This program explains how to communicate in a way that creates value for customers. By exploring key theoretical models, you will learn to manage Marketing Communication strategically, identifying the right levers to generate value and designing activities aligned with your objectives.
This program is part of the Professional Certificate in Brand Management. For more information, click here
This program is part of the Professional Certificate in Marketing Communication. For more information, click here
Who should apply
The course is aimed at those who have recently embarked on their career path as communication managers, either focused on brand or product.
Structure and contents
The “Comunicare per creare valore” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 7 weeks with an average allocation of approximately 3 hours per week.
When Communication is Strategic
The Communication Campaign
Creating Value on the Internet
How to Manage Social Media
TV, Radio and Press Media
Communicating When the Customer is Physically Present
Content Marketing and Branded Entertainment
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Is it possible to communicate in a way that creates value for both your customers and your business? Yes—by putting the customer at the center and establishing a meaningful dialogue with them. In three words: Integrated Marketing Communication.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
