Sviluppare e gestire il mercato privato in sanità
Analyzing and developing strategies for the private healthcare market
The private healthcare market has become an increasingly strategic component of the Italian healthcare system. Understanding its dynamics means recognizing emerging patient and consumer needs, designing high-value services, and developing business models that combine financial sustainability, an outstanding patient experience, and innovation.
This program equips participants with practical managerial frameworks and tools to analyze the private healthcare market, design innovative services, and develop growth strategies for private healthcare providers.
Specifically, this program will enable you to:
- Analyze the private healthcare market by understanding its size, key trends, and the main drivers shaping its evolution.
- Design innovative healthcare services using service design methodologies and a patient- and consumer-centered approach.
- Improve operational performance through operations management to enhance efficiency, quality, and organizational growth.
- Develop marketing and go-to-market strategies that strengthen service competitiveness, optimize the patient journey, and build trusted relationships with patients.
- Assess emerging growth opportunities across the private healthcare market, including prevention, digital health, complementary healthcare, and ambulatory surgery.
Is this program right for you?
This program is designed for presidents, executives, marketing directors, and managers responsible for payer contracting within private healthcare organizations, as well as managers working in the executive, clinical, and administrative leadership teams of public healthcare organizations involved in the development of private healthcare services.
It is intended for professionals with at least three years of work experience who want to strengthen their managerial capabilities and develop effective strategies for the private healthcare market.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Patrizia Trivellato
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 2,5 days totaling 20 equivalent hours and is built on 5 pillars:
Program direction & faculty
- Marianna CavazzaDirectorArea: Government, Health and Not for ProfitResearch domains: Health Policy
- Mario Del VecchioArea: Government, Health and Not for ProfitResearch domains: Healthcare Management
- Lorenzo FenechArea: Government, Health and Not for ProfitResearch domains: Healthcare Management
- Laura GiudiceArea: Government, Health and Not for ProfitResearch domains: Healthcare Management
- Erika MallariniArea: Government, Health and Not for ProfitResearch domains: Healthcare Management
- Luigi Maria PretiArea: Government, Health and Not for ProfitResearch domains: Healthcare Management
- Valeria RappiniArea: Government, Health and Not for ProfitResearch domains: Healthcare Management
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano
Information
Location
SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 2,000 + VAT
The fee is exclusive of VAT.
Contacts
Program Advisor
Patrizia Trivellato
tel. +39 02 5836 6605
patrizia.trivellato@sdabocconi.itProgram Manager
Camilla Boldrini
tel. +39 02 5836 6605
camilla.boldrini@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The Zangrillo Directive
The Zangrillo Directive requires 40 hours of training. We help you make the most of them.
- Meet training requirements in full compliance with the Directive
- Build a learning journey that creates impact and delivers public value
- Develop managerial capabilities, not just technical skills
- Immediately apply what you learn within your organization
- Improve performance, streamline processes, and drive innovation
The Zangrillo Directive makes 40 hours of training mandatory for public sector employees. We help turn a regulatory requirement into a strategic opportunity.
With SDA Bocconi programs for public sector professionals, you can:
Upon request, participants may take a post-program assessment at the end of the course to verify the competencies acquired. Successful completion of the assessment entitles participants to receive a certificate attesting the positive outcome of the training, in compliance with the Zangrillo Directive of 16 January 2025.
Download the brochure and discover how to turn the 40 hours required by the Zangrillo Directive into tangible value.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
