Sviluppare e gestire il mercato privato in sanità
Strategie e strumenti per massimizzare il valore dei consumi privati
Analyzing and developing strategies for the private healthcare market
Pay-for-performance healthcare is a constantly evolving industry with potential for expansion, driven by rising patient-customer expectations and technological innovation in services and consumer processes.
It is strategic to know the tools to identify opportunities in the private health care setting, both accredited and public. Those who participate learn how to analyze private consumption in health care, identify key variables, and design distinctive services using service design and operation management. The course will also explore the new frontiers of private healthcare, from prevention and digitization to health tourism and ambulatory surgery.
Who should apply
You are chairperson, executive, marketing office manager and contracting office manager of private healthcare companies.
The course is also aimed at staff managers of general, health and administrative departments of public health companies investing in private consumption.
It is advisable to have at least three years professional experience.
SDA Bocconi Executive Education Certificate
To navigate the evolution of the macroeconomic landscape and organizations, it is essential to broaden your managerial skills. Education plays a central role in this process. Together with our Program Advisors, you can design the learning path that best suits your needs, choosing from various formats to shape your professional growth.
Program Advisory
Learning is never a linear journey—it is a path built together, combining specific training needs with practical tools tailored to individual challenges. Contact our team of Program Advisors, and together we will design the ideal learning path for you or your team, ensuring alignment with your goals.
Your benefits:
A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.
How your organization benefits:
Training consultation with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.
Get in touch with Patrizia Trivellato
Structure and contents
The program consists of 2.5 days, totaling 20 equivalent hours, and is built on 5 pillars.
The private healthcare sector: numbers, trends and players
How to build health services: design
How to build health services: operation
Go to market: strategies and tools for going to market
New and old frontiers of private healthcare
Calendar and information
Via Sarfatti 10, 20136 Milano
Calendar
- 19 ottobre 2026On campus12:00 - 16:00
- 20 - 21 ottobre 2026On campus07:00 - 16:00
Fees
€1.800 + VAT
The fee is net of VAT but includes teaching materials and working lunches.
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
Program Direction
By now all companies say they deal with market access...but the majority do not have a clear internal definition of this activity. They mainly imagine it as a reactive problem-solving activity whereas it is now crucial to change perspective and make it proactive and strategic. This is precisely the ...
