REInnovation Lab
REInnovation Lab is a research and training platform dedicated to the Real Estate sector designed by SDA Bocconi School of Management and Assoimmobiliare.

Real value, real innovation, real estate
Digital Transformation, Regulation, Big Data, Fintech are some of the keywords that identify the drivers that lead companies to "transform" their business model and require all industry players to take into account the changes and interrelationships with other sectors.
Implementing data collection and reprocessing techniques, sharing experiences and knowledge by comparing different players are critical success factors for pursuing effective strategies able to achieve business objectives.
REInnovation Lab aims to contribute to the evolution of the industry by creating an independent knowledge "laboratory" that can reprocess primary data and experiences of different industry players into operational tools. Research is identified as the main channel of innovation and plays the role of a driving force for the lab's project and training activities.

Corporate real estate & sustainable value creation
REInnovation C-SUITE FORUM LIVE e Survey
Research is identified as the main channel of innovation and plays the role of a driver for project activities by creating an independent knowledge "laboratory" that can reprocess primary data and experiences of different industry players into operational tools. Each year, in the presence of corporate chiefs from different sectors and REInnovationLab&Academy Partners, the main contents being analyzed in the research lab will be debated. Complete the survey and you will be able to participate in the REInnovation C-SUITE FORUM LIVE streaming and signal your availability to receive the results report.

Goals
- To be a promoter of the discussion on the topics of Value, Innovation and Business Transformation in Real Estate by involving the top management of companies in the supply chain
- Enable key companies to be key players in the debate.
- Promote the REInnovation Academy, a training initiative aimed at making a tangible contribution to the improvement of the real estate industry by providing immediate placement opportunities for potential young people interested in working in the market
- Share data, information and knowledge to increase transparency and professionalism in the Italian market
Survey dimensions
The theme "Value, Innovation and Business Transformation in Real Estate" lends itself to be explored on several aspects:
Data
Collection in a systematic and homogeneous way
Markets
Exploration of market expectations
Services
Evolution of the service model toward business customers (B2B)
Business Model
Business model change as a result of the ongoing process of technological innovation
Regulation
Regulatory changes and the associated impacts on business
Question
Evolution of end-consumer behavior (retail and institutional)
Research questions
Some research questions on "Value, Innovation and Business Transformation in Real Estate":
Data
What is the trend in industry-specific KPIs ? What are the expectations?
Markets
What are the drivers of value determination for different sectors?
Services
How does end-consumer behavior change?
Business Model
What is the evolution of corporate business companies to adapt to different needs?
Regulation
What are the critical success factors in the value chain in real estate?
Question
What are the determinants of risk factors in different sectors?
Design pillars
REInnovation Lab consists of the following diverse and interconnected project pillars:
Research
Data sharing, processing and testing activities.
Inno Forum
Innovation focus-groups through discussion and debate on specific issues.
REInnovation Academy
Real Estate Talent Training Project.
Conference
Lab results presentation event and graduation ceremony REInnovation Academy.
Path

Testimonials

Real estate is an essential driver for the increase of all forms of capital relevant to sustainability: health, human capital, environmental capital, and productive capital grow faster if existing real estate is improved through expenditures that meet ESG criteria and new projects are designed and i...

ESG Investing, urban regeneration, strategic use of finance are the drivers of transformation of the real estate system that impose sustainability in all business and project activities as a unique and new paradigm.

Real estate is going through a phase of great innovation and evolution of professional figures, and companies are looking for talent eager to start their journey in this industry. The REInnovation Academy represents the commitment of real estate companies to increase training and create the leaders ...

The elements that make up the appearance and functionality of homes directly affect the quality of our lives. This is why real estate is now the industry that affects cross-cutting values in our society more than any other, and the affirmation of sustainability criteria - not just economic ones - wi...

Duff & Phelps is an international Group that has been in the world of financial and real estate consulting for decades. This is why we believe it is our duty to support initiatives to improve transparency and contribute to the professional growth of the market. I think it is extremely significant th...

The Italian real estate market has always had among its main critical issues a lack of transparency compared to more advanced markets. CBRE has decided to participate in the working group formed in REInnovation LAB to put in place what is necessary to bridge this gap, thus contributing to the growth...

In the landscape of an increasingly complex and competitive market, we believe that the strategic use of big data will be instrumental in the evolution of our industry. The extraordinary possibilities offered by artificial intelligence are already fundamentally changing our lives and work. This rapi...
Activities
Research, discussion and collaboration activities accompany the REInnovation Lab's journey.
People
The governance of the REInnovation Lab is entrusted to three bodies:
- Steering Committee oversees and provides guidelines for the activities of the REInnovation Lab project jointly and equally promoted by Assoimmobiliare and SDA Bocconi. The Steering Committee is composed of representatives of the Lab Partners.
- Executive Committee plays the driving role by following the guidelines given by the Steering Committee.
- Scientific Committee provides scientific opinion on issues pertaining to the scientific and methodological aspects of the REInnovation Lab at the request of the Steering Committee and is composed of: professional/academic figures of clear scientific reputation.

Partners
A network of partners accompanies the Lab in the development of research, experimentation and discussion on the future of real estate.

Media
News, updates, and press reviews chronicle the activities of the Reinnovation Lab.

