Maria Cristina Cito
Associate Professor of Practice
Biography
Maria Cristina Cito is an Associate Professor of Practice in Brand and Communication at SDA Bocconi School of Management.
She is the Program Coordinator of FT MBA and the Director of Customer Experience Management, Product Management, Communicating to create value, Marketing Research. From 2018 to 2021 she was Director of the Marketing Management program (Evening edition) and from 2017 to 2014 Marketing Management program (Intensive edition).
She is a Faculty Member of FT MBA, EMBA, GEMBA and MAMA. She is also a Faculty member of the SDA Bocconi Asia Center, Mumbai (India).
Her works have been published in the Journal of Consumer Research, Psychology and Marketing, Economics and Management.
Her research activities focus on consumer behaviour. In her research works, she investigates the impact of emotions on consumer experiences and the role of personal identity in the preferences of value propositions.
Maria Cristina graduated cum laude from BocconiUniversity, with a PhD in General Management from Alma Mater Studiorum, University of Bologna. She earned an ITP (International Teachers Program) at INSEAD Paris and is a Visiting Professor at the Rotterdam School of Management.
Case Center Scholarship - Rio Mare – Brand premiumization through Sustainability in the food industry (work in progress)
Research Grant – Marketing Science Institute, 2017
Recent Publications
- 2024
Artification‐Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum
CITO, M. C., V. VERONESI, "Artification‐Based Philanthropy at Ornellaia: “Vendemmia d’artista” Supports the “Mind's Eye” Program of the Guggenheim Museum", Journal of Philanthropy and Marketing, 2024, vol. 29, no. 4, pp. e1880 - 2022
Preference for Material Products in Identity-Based Consumption
LEUNG, E., M. C. CITO, G. PAOLACCI, S. PUNTONI, "Preference for Material Products in Identity-Based Consumption", Journal of Consumer Psychology, 2022, vol. 32, no. 4, pp. 672-679 - 2019
The Dematerialization of Consumption
CITO, M. C., S. PUNTONI, G. PAOLACCI, E. LEUNG, "The Dematerialization of Consumption" in ACR - The Association of Consumer Research Conference - 17-20 October, 2019, Atlanta, United States of America - 2017
Extraordinary salespeople: competenze per competere
CAIOZZO, P., M. CITO, G. TAGGIASCO, "Extraordinary salespeople: competenze per competere", Economia & Management, 2017, no. 1, pp. 23-29 - 2017
Venditori si nasce? Il mestiere visto dagli studenti
CAIOZZO, P., M. C. CITO, G. MINIERO, "Venditori si nasce? Il mestiere visto dagli studenti", Economia & Management, 2017, no. 1, pp. 13-17 - 2017
Dematerialization and consumption
CITO, M. C., S. PUNTONI, G. PAOLACCI, E. LEUNG, "Dematerialization and consumption" in European Marketing Academy Annual Conference - 23-26 May, 2017, Groningen, Netherlands (The) - 2017
How students perceive salespeople and the sales job
CAIOZZO, P., M. C. CITO, P. GUENZI, G. MINIERO, S. GHADDAR, "How students perceive salespeople and the sales job" in GSSI - Global Sales Science Institute Conference - June 8-9, 2017, Le Morne, Mauritius - 2016
How students perceive salespeople and the sales job
CAIOZZO, P., P. GUENZI, G. MINIERO, M. CITO, "How students perceive salespeople and the sales job" in Global Sales Science Institute (GSSI) Conference, 2016, Birmingham, Great Britain - 2015
IdentityChangesand Consumer Behavior
CITO, M. C., E. MONTAGUTI, A. ZAMMIT, "IdentityChangesand Consumer Behavior" in European Marketing Academy Annual Conference- 26-29 May, 2015, Leuven, Belgium - 2014
Identity Transition and Consumer Bahaviour
CITO, M., E. MONTAGUTI, A. ZAMMIT, "Identity Transition and Consumer Bahaviour" in 43rd Annual Conference of the European Marketing Academy - 3-6 June, 2014, Valencia, Spain
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Grants & Honors
Research Grant, Marketing Science Institute, 2017
