Live a SDA Bocconi's MAFED Class

Join an exclusive online session from the Master in Fashion, Experience & Design Management (MAFED), and get a first taste of a program designed to prepare future leaders in the global fashion and luxury industry through academic excellence and strong industry connections.

Led by Davide Reinecke, CEO & Founder of Certo Agency, and Chiara Piancatelli, MAFED Coordinator, this live class - part of the Digital Strategy course - will explore TikTok Shop and social selling strategies, focusing on how fashion brands can drive engagement and boost sales through social commerce.

Key topics include:

• Understanding the TikTok Shop ecosystem: how it works, who it's for, and how to set up and manage a storefront;
• Creating content that converts: crafting engaging, sales-driven content tailored to your audience;
• Leveraging influencers and live shopping: collaborating with creators and using live streams to increase product visibility and conversion.

Usually reserved for current MAFED students, this session is exceptionally open to prospective candidates considering the 2026 edition. Don’t miss this opportunity to experience the kind of cutting-edge content and real-world insights that define the MAFED journey.

For more information, please contact:
Valentina Mardegan – Guidance & Recruitment Team
valentina.mardegan@sdabocconi.it

We look forward to welcoming you to this inspiring session and to the SDA Bocconi MAFED community!