From Aspiration to Impact: Explore ESADE and SDA Bocconi’s EMMS

What does it take today to transform aspiration into real impact in the world of marketing and sales?

Join us for an exclusive online event dedicated to the Executive Master in Marketing & Sales (EMMS), the joint program by ESADE and SDA Bocconi, now entering its 21st edition.

This session offers a unique opportunity to gain a complete overview of the program through the voices of those who shape and lead it. You will meet Maria Cristina Cito, Academic Director for SDA Bocconi, and Ferran Blanch, Academic Director for ESADE, who will share the vision behind EMMS, the distinctive strengths of the partnership between the two Schools, and the transformational learning journey the program offers.

Designed for professionals who want to strengthen their strategic perspective while accelerating their growth in marketing and sales leadership, EMMS combines international exposure, managerial depth, and practical business impact in a truly global learning experience.

During the event, you will explore the structure and objectives of the program, understand how the two Schools integrate their approaches and expertise, and discover how EMMS helps participants move from aspiration to impact — developing the mindset, skills, and network needed to lead in increasingly dynamic and complex markets.

The session will also feature Diana Mendonça Ajuz and Paola Rodriguez, who will provide practical insights into the admissions process, explain the application journey, and answer participants’ questions live.

Whether you are considering applying or simply exploring your next professional step, this session will help you understand what makes EMMS a unique and transformative experience.