Watch the second episode of our EMiLUX Alumni Panels, a 30-minute session designed to connect prospective EMILUX (Executive Master in Luxury Management) candidates with distinguished alums who have become true industry authorities.

In this session, EMiLUX Alumnus Roberto Sanabria will discuss the critical role of brand DNA and brand strategy in building and positioning a successful luxury brand.

Why attend:

• Understand how a strong brand DNA helps luxury brands stand out, create lasting emotional connections, and build loyal communities.

• Learn how to identify your brand’s competitive advantage and communicate it effectively in today’s luxury landscape.

Format:

Valentina Mardegan, from the Guidance & Recruitment Team, will conduct a dynamic one-on-one interview with Roberto, posing targeted questions that highlight his entrepreneurial journey and strategic approach to branding.

Want to know more? Prospective candidates are welcome to reach out to Valentina at valentina.mardegan@sdabocconi.it for details about this event and the EMiLUX program in general.

Don’t miss this opportunity to witness firsthand how EMiLUX turns ambitious professionals into market-leading experts!