Mar 2020 12:00 - 13:30

MBA class: Technology and Innovation Management

Format Online
Language ENGLISH
Location Online

This is your chance to deeply connect with SDA Bocconi by attending online a real MBA open class. We are providing this opportunity for candidates to further understand the SDA Bocconi MBA Community and get a feeling for the real class atmosphere, teaching approaches and learning processes.


You will watch a live, full-length, uninterrupted online session and then have any questions answered about the SDA Bocconi MBA Program and Admissions process immediately after the class by sending an email to md@sdabocconi.it


Full-Time MBA Class on Technology and Innovation Management

Learning from First Mover failures
AmazonFresh: Rekindling the Online Grocery Market

Groceries represent the largest single retail category and one of the few where eCommerce has yet to make a meaningful impact. The case centers on Amazon's strategic decision to pursue the grocery market in 2007 by launching AmazonFresh.  
Previous attempts to disrupt the industry with an online offering by several very well funded startups in early 2000 failed spectacularly. 
The class will evaluate the online grocery market opportunity, review the possible reasons for failure of First Movers in this sector and discuss the alternative approach taken by Amazon to improve its chances of success. Considerations will also be made on broader phenomenon of eCommerce and its overall impact on the traditional retail sector, and to which extent the grocery market may present distinctive innovation adoption characteristics. 


9 March, 12:00 - 13:30 (CET)

Keynote Speaker
Nader Sabbaghian, Entrepreneurial Manager and Investor, Bocconi Academic Fellow

We look forward to having you join this session and introducing you to the SDA Bocconi MBA world.

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