This is your chance to deeply connect with SDA Bocconi by attending online a real EMMS (Executive Master in Marketing & Sales) open class. We are providing this opportunity for candidates to further understand the SDA Bocconi EMMS Community and get a feeling for the real class atmosphere, teaching approaches and learning processes.
You will watch a live, full-length, uninterrupted online session and then have any questions answered about the SDA Bocconi EMMS Program and Admissions process immediately after the class by sending an email to firstname.lastname@example.org.
EMMS Class on Consultative selling and value selling
How does sales management contribute to value creation for customers?
What is needed to shift from simply selling products and services to selling value-adding solutions? This implies re-thinking the role of salespeople, re-designing the selling process and several sales force management approach, and reinforcing the relationships between marketing and sales departments.
7 September, 16:15 - 17:45 (CEST)
Paolo Guenzi, SDA Bocconi Professor of Sales Management
We look forward to having you join this online session and introducing you to the SDA Bocconi EMMS world.