Strategic marketing
Understanding the New Frontiers of Value to Drive Marketing Strategy in the Data Era
Strategic marketing plays a key role in helping organizations understand and interpret both today's markets and how customers and competitive dynamics are evolving. Sometimes this means responding quickly to change, sometimes shaping it, and, at best, creating it. Yet day-to-day priorities often make it difficult to balance immediate competitive challenges with the opportunities that need to be built over the longer term.
The program provides an opportunity to address both perspectives, highlighting the dual role of marketing in successful organizations: competing effectively today while developing the strategies that will drive future growth. It strengthens your ability to analyze the organization, customers and emerging competitive dynamics in an era shaped by data, generative AI and hyper-connectivity, while exploring the role of creativity in creating sustainable value over time.
This program will enable you to:
- Understand the evolution of markets and customer behavior in today's business environment to interpret and anticipate change.
- Develop marketing strategies focused on value creation in increasingly data-driven and hyper-connected environments.
- Assess new business models and revenue models, from value ecosystems to the opportunities enabled by Artificial Intelligence.
Is this program right for you?
This program is designed for Marketing Managers, Product Managers, Business Development Managers, entrepreneurs, CEOs, General Managers and professionals involved in strategic market decisions. It is intended for those who want to strengthen their ability to interpret market evolution, develop new customer-centric strategies, and drive sustainable value creation by effectively balancing risks and opportunities.
At least 7–10 years of professional experience is recommended.
Connect with our advisors
Learning is never linear. It takes shape over time, combining specific learning needs with practical tools matched to your own challenges.
Talk to our team of Program Advisors to identify the path that best fits your goals and find out how to build a broader development plan through the SDA Bocconi Executive Education Certificate.
Get in touch with Cristina Popescu
SDA Bocconi Executive Education Certificate
Your initial conversation with our Program Advisors helps shape your path, clarifying your goals and participation options. It is also the required first step toward earning the Executive Education Certificate.
The SDA Bocconi Executive Education Certificate is the formal recognition awarded upon completion of a learning plan designed around your managerial needs. With the Certificate, every program you attend becomes part of a broader design, built on your growth objectives.
What you will learn
The program consists of 3 days totaling 24 equivalent hours and is built on 3 pillars:
How you will learn
Business Cases
Real business situations that enable participants to explore specific managerial challenges by analyzing strategic decisions and the growth path of an organization.
Simulations
Real-life business scenarios recreated in a safe learning environment with the support of technology.
With us, the program becomes reality
The Program Management team supports participants from enrollment through to the end of the program, coordinating and managing every organizational aspect.
SDA Bocconi Campus - Milano
Information
Location
SDA Bocconi School of Management
Via Sarfatti 10, 20136 Milano.By attending at least 80% of the classes, you will receive a Certificate of Participation and a digital badge to share with your network on LinkedIn.
Fees
€ 3.400 + VAT
The fee is exclusive of VAT.
Contacts
Program Advisor
Cristina Popescu
tel. +39 02 5836 6605
cristina.popescu@sdabocconi.itProgram Manager
Marta Romiti
tel. +39 02 5836 6605
marta.romiti@sdabocconi.it
Special payment terms
Bocconi Alumni
Bocconi Alumni are entitled to a 20% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI 20” in the notes section. Remember that without this indication, the discount will not be applicable.
Women are good for business
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2028 a 20% discount on the participation fee for all Executive Open Programs and Executive Online Programs.
Multiple enrollments
Companies, institutions and public bodies that enroll at least 3 participants in a single program are granted a 20% discount for each registration fee. The concession is not applicable for personal enrollment and must be formalized by the start date of the course.
Corporate education programs
In the case of learning needs involving several resources of the same company enrolled in more than one program, it is possible to define a customized plan from the specific needs of the organization. In this case, our Program Advisors are available to build with the client organizations ad hoc training plans with special pricing.
Partnerships and channel agreements
SDA Bocconi offers the possibility to initiate collaborations that allow them to expand the portfolio of educational trainings to be offered to their members. In this case, the School is available to evaluate partnerships and channel agreements so as to respond in a timely manner to the specific needs of the organization.
By attending at least 80% of the classes, you will receive a certificate of participation in the program and a digital badge to share with your network on LinkedIn.
The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:
The full calendar
The application process
Participant stories
The campus experience
