- Servitization paths for product businesses
- Production and main service delivery models
- Introduction to service experience design
- Intelligence for service design
- Innovating the customer journey approach
- Applying digital augmentation to service experience design
- Big data and AI to design adaptive service
- The new service ambients
- The social/collaboration dimension of the new services
- Service innovation for business model innovation
- The new competencies
- The impact of this transformation on marketing and the business organization
Download the brochure and learn more about the program
Who it is for
Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.
HotTopics - From Data to New Services
with Andreina Mandelli
"From Data to New Services". A chat with Andreina Mandelli | SDA Bocconi School of Management.
"We can create new services from data ... ok but ... HOW CAN WE DO IT? We apply an original approach to designing new services within the framework of digital transformation, using both service design and big data & AI marketing insights and methods. In our course the participants will have the possibility to apply these rules to a real case."