Today, we all leave digital footprints of our behavior. This huge mass of data and the artificial intelligence (AI) algorithms are the new strategic resources to create value for businesses and individuals. Through these you can customize your marketing offers, brand content, and interactions with social media, and even develop new tailored products. As an advertiser, you can optimize your ad investment. As a retailer, you can design more effective omnichannel experiences. But to do all this you need to be able to apply new marketing principles and methods.
3-day equivalent (12 online sessions):
I module (6 asynchronous sessions): from 23 September to 6 October 2019
II module (6 synchronous sessions: webinars): from 7 to 16 October
Who it is for
This program is designed for:
The final deadline for enrollment is 3 September 2019. Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.
A 10% reduction on the program fee is offered to applications sent in by 25 July 2019.
The two offers are not cumulative.
Standard working hours are from 9:00 am to 5:30 pm (CET)
For further information and orientation: