Your opportunity
Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.
Skype Chat with the Direction
Please write to SDDE Director to book your place and arrange your time slot.
Andreina Mandelli, Director - Skype ID: Andreina.mandelli
4 days (8 hours in Distance Learning + 3 days face-to-face):
Distance Learning: 8 hours from 26 April to 23 May 2021
Face-to-Face: 11-14 May 2021 (the 11th only afternoon, the 14th only morning)
Distance learning (DL) identifies an individual independent activity: it refers to an asynchronous learning mode that provides access to training tools, business cases and materials on an e-learning platform. The hours indicated are the expected average commitment for this part of the course. Participants will be able to organize their schedule themselves based on their own availability, but must stay within the specified time frame.
Download the brochure and learn more about the program
Who it is for
Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.
This course was very engaging and met all my expectations. The lessons gave me an excellent insight into topics such as customer experience design, use of artificial intelligence in business and business models shifting. I highly recommend it to any professional interested in this domain.
ANTONELLA CORSO, REAL ESTATE & FACILITY MANAGEMENT BUSINESS SUPPORT OFFICER IN EUROPEAN SPACE AGENCY
"We can create new services from data ... ok but ... HOW CAN WE DO IT? We apply an original approach to designing new services within the framework of digital transformation, using both service design and big data & AI marketing insights and methods. In our course the participants will have the possibility to apply these rules to a real case."
"Internet of Things, digital augmentation, Big Data and AI are changing most of the paradigms of communication and are setting new challenges: each product becomes a high-intensity, data-driven service and brand experience, and a new source of value for your business."
"Service design is about designing how you and your customer can create value, together."
The final deadline for enrollment is 6 April 2021. Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.
A 10% reduction on the program fee is offered to applications sent in by 25 February 2021.
Discover the safety standards of our new headquarters
At the end of the program a participation certificate will be issued to the participants (minimun required frequency: 80% of training hours).
To foster women’s education in management and contribute to their professional development, SDA Bocconi School of Management offers them, until 8 March 2022, a 20% reduction on the participation fee for all Executive Open Programs, including Online On Demand. This reduction cannot be combined with other promotional offers.
All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.
For further information and orientation
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