Your opportunity
The program offers a close-up on the scenarios and trends of digital communication in B2C and B2B. Communication management models and tools will be discussed with branding, lead generation and commerce objectives, in a perspective based on customer and stakeholder value. The new approach of storytelling and experience management with the brand in an integrated omnichannel journey will be discussed, and the new frontiers of integration between communication and e-commerce also explored.
The program is aimed mainly at managers who have a solid experience (at least 5 years) in corporate or marketing communication (therefore middle and senior profiles) and who intend to expand, strengthen or update their knowledge of digital communication. The program is also useful to professionals who are already in specific areas of management of digital media and digital platforms, and want to broaden their view of other areas.
Structure & Topics Covered
The program includes 20 sessions(40 equivalent hours)that cover the following areas:
Why join us?
Benefits for the participant
Benefits for you company/firm
Program Agenda
11 oct - 24 nov
10 asynchronous sessions
(20 equivalent hours)
24 - 25 - 27 oct
(18:00 - 20:00)
7 - 8 - 10 - 14 - 15 - 17 - 21 nov
(18:00 - 20:00)
Synchronous sessions
Asynchronous Sessions
New services and high contents
Certificate of Attendance
At the end of the program a participation certificate will be issued to the participants (minimun required frequency: 80% of training hours).
Fee
€ 2,500 (+VAT)
A 10% reduction on the program fee is offered to applications sent in by 4 August 2022.
At the end of the Program a participation certificate will be issued to the participants (minimum required frequency: 80% of training hours).
Special Payment Terms
Women Are Good For Business and We Need More
To foster women’s education in management and contribute to their professional development, SDA Bocconi School of Management offers them, until 8 March 2023, a 20% reduction on the participation fee for all Executive Open Programs, including Online On Demand. This reduction cannot be combined with other promotional offers.
Bocconi Alumni Community
Bocconi Alumni are entitled to a 10% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI10” in the notes section. Remember that without this indication, the discount will not be applicable.
"What is the secret to design an engaging dialogue between company and customer?" "Knowing your customers."
You must be able to understand what consumers need and want, what they do and how they feel at each touchpoint of their customer journey. Only then will you be able to learn, identify problems and value gaps, and find opportunities for new value creation.
Il corso consente di acquisire una visione d’insieme e la capacità di integrare le competenze più innovative con quelle ormai consolidate di relationship building.
Il corso fornisce un quadro di lettura aggiornato dei principali trend che caratterizzano l’attuale fase di evoluzione degli ambienti digitali.
Il corso fornisce principi, metodologie e strumenti in grado di coprire gli ambiti più rilevanti e attuali in un contesto in continuo sviluppo quale, appunto, quello del Branding.
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