Pubblicazioni recenti
GUENZI P., Nijssen E. J.
The impact of digital transformation on salespeople: an empirical investigation using the JD-R model
Journal of Personal Selling and Sales Management, 2021, vol.41, no. 2, pp.130-149
GUENZI P.
La trasformazione digitale delle vendite. Innovare strategie e processi commerciali con le tecnologie
Egea, Milano, Italia, 2021
GUENZI P., Nijssen E. J.
Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Industrial Marketing Management, 2020, vol.90, pp.346-359
GUENZI P., Habel J.
Mastering the Digital Transformation of Sales
California Management Review, 2020, vol.62, no. 4, pp.57-85
SISTI M. A., GUENZI P., CAIOZZO P. (a cura di)
Gestire le vendite. L'eccellenza nel sales management. II edizione
Egea, Milano, Italia, 2020
GUENZI P., Rangarajan D., Chaker N. N., Sajtos L.
It is all in good humor? Examining the impact of salesperson evaluations of leader humor on salesperson job satisfaction and job stress
Journal of Personal Selling and Sales Management, 2019, vol.39, no. 4, pp.352-369