Antonella Carù

Marketing and Sales
Antonella Carù
Professore Ordinario
Marketing Management
antonella.caru@unibocconi.it

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Biografia

Pubblicazioni recenti

CARÙ A., MION DALLE CARBONARE P., OSTILLIO M. C., PIANCATELLI C. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy Marta Massi, Marilena Vecco, Yi Lin (a cura di), Routledge, chap. 2, 2020
CARÙ A., CUADRADO-GARCÍA M. Understanding the arts customer in Managing the Cultural Business: Avoiding Mistakes, Finding Success M.Addis, A.Rurale (a cura di), Routledge, chap. 7, 2020
CARÙ A., MION DALLE CARBONARE P., OSTILLIO M. C. The impact of technology on visitor immersion in art exhibitions: Evidence from the Modigliani Art Experience exhibition 15th International Conference on Arts and Cultural Management - AIMAC, 23-26 June, 2019, Venice, Italia
CARÙ A., OSTILLIO M. C. Brand Authenticity tra Brand e Autenticità: valore di un asset strategico per l’impresa in Marketing: Una disciplina fantastica. Omaggio a Enrico Valdani Busacca. B., Costabile M. (a cura di), Egea, pp.135-157, 2018
Cova Bernard, CARÙ A., Cayla Julien Re-conceptualizing escape in consumer research Qualitative Market Research Journal, 2018, vol.21, no. 4, pp.445-464
OSTILLIO M., CARÙ A., Leone G. Corporate Museum to enhance brand authenticity in luxury goods company: the case of Salvatore Ferragamo International Journal Of Arts Management, 2017, vol.19, no. 2, pp.32-45

Grants & Premi

Best Paper in Marketing Award, XII International Conference on Arts and Cultural Management - AIMAC - The International Association of Arts and Cultural Management , 2013
Teaching Award, Electives Courses (a.a. 2006-07) - Università Commerciale Luigi Bocconi , 2007
Research Award - Università Commerciale Luigi Bocconi , 2001