Pubblicazioni recenti

Malshe A., COLICEV A., Mittal V. How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns Journal of Marketing Research, 2020, vol.57, no. 6, pp.1055-1075
COLICEV A., Pauwels K. Multiple Time Series Analysis for organizational research Long Range Planning, 2020, pp.102067
Kübler R. V., COLICEV A., Pauwels K. H. Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? Journal of Interactive Marketing, 2020, vol.50, pp.136-155
COLICEV A., O’Connor P. How Social Media Impacts Brand Value: The Mediating Role of Customer Satisfaction Multidisciplinary Business Review, 2020, vol.13, no. 1, pp.82-96
COLICEV A., Kumar A., O'Connor P. Modeling the relationship between firm and user generated content and the stages of the marketing funnel International Journal of Research in Marketing, 2019, vol.36, no. 1, pp.100-116
COLICEV A., Malshe A., Pauwels K. Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry Administrative Sciences, 2018, vol.8, no. 3, pp.55

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