La Faculty dello Sport Knowledge Center organizza diversi eventi per diffondere e sviluppare know how, logiche e strumenti aziendali in ambito sportivo.
Eventi
- Diploma Programs in Sports and Major Events Management (Josoor / SDA Bocconi) - Ottobre 2020
- Intervista “Scuola e sport per promuovere la cultura manageriale sportiva in ambito internazionale” - Luglio 2018, (Sport Business Management)
- Business Talk sul tema ‘Vincere ma non solo’ – Dicembre 2018, (organized by Manpower Group)
- Basketball revolution: le nuove sfide manageriali del basket italiano - Novembre 2018, (organized by Bocconi Sport Students)
- Sport Mega Trends: new business, new tech – Ottobre 2018, (organized by Festival dello Sport di Trento)
- Performance Tech: materiali e metodologie a servizio dei record – Ottobre 2018, (organized by Festival dello Sport di Trento)
- Segreti e bugie del calcio mercato – Marzo 2018, (organized by EGEA)
- The Future of HR in Football: Chelsea FC – FC Internazionale - Marzo 2017, (organized by MBA Football Club)
- Financial Fair play and football game system: a regulatory, comparative and perspectival analysis - Giugno 2017, (organized by Sport Knowledge Center)
- The evolution of Motorsport: between marketing, communication and social networks - Novembre 2017, (organized by Bocconi Sport Students)
- Beyond the limits - The key to Success - Novembre 2017, (organized by Bocconi Sport Students)
- Sky Basket - Basketball, TV rights and the statistical revolution of sport - Novembre 2017, (organized by Bocconi Sport Students)
- Sport promotes social inclusion, permits people to feel better, makes welfare sustainable - 30 Novembre 2017, (organized by Bocconi University)
- The Value of the UEFA Champions League Final: Bringing stakeholders to the ultimate stage - Maggio 2016, (organized by Sport Knowledge Center)
La conferenza, denominata «The Value of the UEFA Champions League Final: Bringing stakeholders to the ultimate stage» si è tenuta a Maggio 2016 nell’anno in cui la finale di Champions League si teneva a Milano. Il workshop ha cercato di esplorare e discutere i retroscena dell’evento sportivo più seguito al mondo. L’evento è stato seguito da oltre 1000 partecipanti e il trofeo stesso è stato esposto presso l’Università Bocconi per tre giorni. - Rome 2024: Planning for Sustainability and Legacies - 25 Febbraio 2016, (organized by Sport Knowledge Center)
- The managerial challenges of the Italian and international Basket - Marzo 2015, (organized by Sport Knowledge Center)
- UEFA Financial Fair Play: opportunities to change the European football system? - Aprile 2015, (organized by Sport Knowledge Center)
- UEFA Financial Fair Play: how the football system is evolving - Settembre 2015, (organized by Sport Knowledge Center)
- Sport Method and Wellness: the voice of people, companies and institutions - Ottobre 2015, (organized by Sport Knowledge Center)
Pubblicazioni
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Le principali pubblicazioni dello Sport Knowledge Center.
- Ruta, C.D. (2018) “Vincere, ma non solo” di Javier Zanetti. postfazione. Mondadori.
- Ruta, C.D. and Sala, I. (2016). “People Management in Sport Organizations”. In “Human Resource Management in Mission Driven Organizations: Lessons in HRM for Managing People in a Values-Driven Company”. Edited by Brewster, C. and Cerdin, J.L., Pearson FT Press. (978-0134097732)
- Holt, R. and Ruta, C.D. (Eds) (2015). The Routledge Handbook of Sport and Legacy: meeting the challenge of major sports events. Routledge.
- Ruta, C.D. (2015). “A strategic and pluralistic approach to planning legacy: the case of the Giro d’Italia”. In “The Routledge Handbook of Sport and Legacy: Meeting the Challenge of Major Sport Events” edited by Holt, R. and Ruta, C.D., Routledge, Sport and Leisure studies. (ISBN 978-0-415-67581-9).
- Ruta, C.D. and Manzoni, B. (2015). “City Capacity Building: Preparing to Exploit the Legacy of a Large-Scale Sports Event. The Case of Valencia and the 2007 America’s Cup”. In “The Routledge Handbook of Sport and Legacy: Meeting the Challenge of Major Sport Events” edited by Holt, R. and Ruta, C.D., Routledge, Sport and Leisure studies. (ISBN 978-0-415-67581-9).
- Ruta, C.D. and Sala, I. (2015). “Allenare Leader Responsabili”. In Magni, M. and Pennarola, F. (Eds), “Responsible Leadership: creare benessere, sviluppo e performance a lungo termine”, Egea, Milano.
- Draebye, M. (2014). “Strategic Management of Football Organisations”. In “Football Management”, UEFA, 2014.
- Guenzi, P. and Ruta, C.D. (2013). Leading Teams: Tools and Techniques on Successful Team Leadership from Sports World. Wiley, London.
- Peterson, D. and Ruta, C.D. (2013). Per me… numero 1. Aneddoti sportive (e non) per allenarsi da leader. Egea, Milano.
- Imperatori, B. and Ruta, C.D. (2013). "The integration of online and face-to-face social networking: the need for managerial reconfiguration. The Fubles.com experience", in Olivas-Lujan M.R. and Bondarouk T. (Eds.), “Social Media in Human Resource Management”, Emerald, pp. 181-200.
- Draebye, M. and Raju, P.N. (2012). Strategic Management of Sports Governing Bodies. Greyhouse Knowledge.
- Ruta, C.D., Imperatori, B. and Cavenaghi J. (2012). "The Effects of ICT on Sports Fan Management", in Torres-Coronas, T. and Vidal-Blasco, M.A., “Social e-Enterprise: Value Creation through ICT”, IGI Global, USA, pp. 243-262.
- Guenzi, P. and Ruta, C.D. (2010). Team leadership: idee e azioni tra sport e management. Egea, Milano.
- Guenzi, P. (2006). "Sport marketing and Facility Management: From Stadiums to customer-based multipurpose Leisure Centers", in Desbordes, M. and Bolle, G. (Eds.), “Marketing and Football: an international perspective”, Butterworth-Heinemann.
- Ruta D., Lolli N., Lorenzon L. (2021). “The impact of UEFA competitions’ prize money on the competitive balance of national football leagues”, Sport, Business, Management: an International Journal
- Ruta, C.D., Lorenzon, L., Sironi, E. (2020). “The relationship between governance structure and Club performances in Italy and England”, Sport, Business, Management: an International Journal.
- Ruta, C.D. and Sala, I. (2015). “Legacy e Sostenibilità degli Eventi Sportivi”, SpazioSport (journal of CONI – Italian National Olympic Committee). Nr. 35, Oct-Dec.
- Ruta, C.D. and Sala, I. (2015). “Mentalità Sportiva e People Strategy”, Direzione del Personale (journal of the Italian HR Directors Association – AIDP). Nr. 4.
- Penna, D. and Guenzi, P. (2014). “How to use a sponsorship Platform to support an international master brand strategy: The UniCredit UEFA Champions League sponsorship”, Journal of Brand Management, 21 (2): 133-149.
- Ruta, C.D. and Guenzi, P. (2014), "What can business leaders learn from sports leadership?", Strategic HR Review, vol. 13, n. 1.
- Guenzi, P. and Ruta, C.D. (2013). "Leading Teams: Tools and Techniques for Successful Team Leadership from the Sports World", European Business Review, Sep-Oct 2013.
- Guenzi, P., Santini, S., Penna, D. and Boni, D. (2013). "Caso Unicredit: la valutazione della sponsorizzazione della UEFA Champions League", Economia & Management, vol. 2, pp. 89-110.
- Guenzi, P. and Nocco, M. (2006). "The launch of new brands by professional soccer teams: The case of U.S. Lecce – Salento", International Journal of Sport Marketing & Sponsorship, May 2006, pp. 251-266.
- Ruta, C.D. (2020) “Javier Zanetti: A case of a successful career on and off the pitch”.
- Reina, D. and Antonelli, L. (2020) “Scaling up the new format of the UEFA Women’s Champions League”.
- Antonelli, L., Cirrincione, A. and Ruta, C.D. (2019) “The Development of the OTT Broadcasters Within the Sports Market: The SKY Sport and DAZN cases”, The Case Center.
- Dell’Acqua, A. and Teti, E. (2015). “Juventus F.C.: the cost of capital”.
- Dell’Acqua, A., Etro, L.L. and Teti, E. (2015). “A.C. Milan Case: corporate valuation”, ECCH.
- Palmieri, A. and Draebye, M. (2015). “La pianificazione strategica della Federazione Danese”.
- Ruta, C.D. (2014). “Violenza e divertimento nel campionato di calcio italiano: chi ne è responsabile?”
- Guenzi, P. (2013). “Caso Unicredit: la valutazione della sponsorizzazione della UEFA Champions League”.