Gaia Rubera

Full Professor
Knowledge groupMarketing
Ambiti di ricercaDigital Marketing
Ambiti di insegnamentoDigital Marketing, Big Data and AI Marketing, Social Media Communication, Customer-Centric Innovation
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Gaia Rubera

Biografia

Gaia Rubera è Amplifon Chair in Customer Science, Direttrice del Dipartimento di Marketing, Professoressa Ordinaria presso l’Università Bocconi e SDA Bocconi School of Management.

Presso SDA Bocconi è Direttrice dell’online program Fundamentals of Python e insegna Social Media Marketing nel programma MBA full time.

Le sue aree di interesse scientifico si focalizzano su Business Analytics, Social media marketing, Innovazione e sviluppo nuovi prodotti, Marketing strategico, Innovazione di design e Creatività. Gaia è stata responsabile per la ricerca presso il Center for Innovation alla Marshall School of Business, University of Southern California (2007-2008). Dal 2008 al 2012, è stata Assistant Professor nel dipartimento di Marketing della Michigan State University.

E’ autrice di numerosi articoli che riguardano i temi da lei trattati. I suoi lavori sono stati pubblicati su importanti journal quali Marketing Science, Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management e Journal of International Business Studies. E’ inoltre Associate Editor del Journal of the Academy of Marketing Science e membro dell'editorial board del Journal of Product Innovation Management e del Journal of International Marketing. Siede nell’Academic Committee della Product Development Management Association (USA).

Gaia ha conseguito una laurea in Economia Aziendale e un PhD in Economia Aziendale e Management presso l'Università Bocconi.

Pubblicazioni recenti

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  • 2026
    Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities
    JANANI, S., M. A. WILES, G. RUBERA, "Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities", Journal of the Academy of Marketing Science, 2026, vol. 54, no. 1, pp. 185-206
  • 2026
    Startups: The Evolution of the Founder’s Role
    CILLO, P., G. RUBERA, "Startups: The Evolution of the Founder’s Role", Economia & Management, 2026, pp. 36
  • 2025
    Generative AI in innovation and marketing processes: A roadmap of research opportunities
    CILLO, P., G. RUBERA, "Generative AI in innovation and marketing processes: A roadmap of research opportunities", Journal of the Academy of Marketing Science, 2025, vol. 53, pp. 684–701
  • 2025
    Generative artificial intelligence: Marketing’s death knell or ringing in a new era?
    RUBERA, G., W. LI, J. HULLAND, "Generative artificial intelligence: Marketing’s death knell or ringing in a new era?", Journal of the Academy of Marketing Science, 2025, vol. 53, no. 3, pp. 673-676
  • 2025
    Grow Old with Me: The Temporal Dynamics of Founder–Market Interactions in Capturing Market Attention
    CILLO, P., G. RUBERA, "Grow Old with Me: The Temporal Dynamics of Founder–Market Interactions in Capturing Market Attention", Academy of Management Journal, 2025
  • 2024
    Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter
    GIAVAZZI, F., F. IGLHAUT, G. LEMOLI, G. RUBERA, "Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter", American Journal of Political Science, 2024, vol. 68, no. 3, pp. 1002-1021

Grants & Premi

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2024

  • Teaching Award - PhD School, Università Commerciale Luigi Bocconi, 2022

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2022

  • Emerald Citations of Excellence Award, Emerald Publishing Limited, 2017

  • Best Paper Award by Theme 'Marketing to and around the World' at the AMA Winter Conference, AMA - American Marketing Association, 2017

  • Teaching Innovation Award for the course 'Social Media Marketing', Università Commerciale Luigi Bocconi, 2017

  • Research Excellence Award, Università Commerciale Luigi Bocconi, 2016

  • Research Excellence Award, Università Commerciale Luigi Bocconi, 2013

  • Highly Commended Award (Journal of Operations & Production Management), Emerald Literati Network, 2009

  • Highly Commended Paper Award at Quis 11 (International Research Symposium on Service Excellence in Management), Wolfsburg, Germany, 2009