Emanuele Acconciamessa

ACCONCIAMESSA, E., G. BRANCA, S. CASTALDO, A. CIACCI, M. GROSSO, A. MANTOVANI, L. PENCO, A. PIRRO RUGGIERO, G. TESTA, "Conclusions and Managerial Implications" in Digital Loyalty: Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust., S. Castaldo (Ed.), Bocconi University Press - BUP, chap. 9, pp. 149-162, 2026

ACCONCIAMESSA, E., S. CASTALDO, "The great Transformation of Retail in a fragile Scenario" in Digital Loyalty: Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust., S. Castaldo (Ed.), Bocconi University Press - BUP, chap. 2, pp. 13-32, 2026

ACCONCIAMESSA, E., G. BRANCA, S. CASTALDO, A. CIACCI, M. GROSSO, A. MANTOVANI, L. PENCO, A. PIRRO RUGGIERO, G. TESTA, "Conclusioni e implicazioni manageriali" in Digital Loyalty: Integrare touchpoint digitali, big data e AI per accrescere la fiducia dei clienti., Sandro Castaldo (Ed.), Egea, chap. 9, pp. 155-.167, 2025

ACCONCIAMESSA, E., S. CASTALDO, "Challenges and Trends for Retailers: Loyalty, Uncertainty, and Reponsibility" in Customer Loyalty. Theory, Measurement, and Management., S. Castaldo (Ed.), Bocconi University Press - BUP, chap. 2, pp. 21-38, 2024

ACCONCIAMESSA, E., B. BUSACCA, G. BRANCA, S. CASTALDO, A. CIACCI, A. MANTOVANI, L. PENCO, G. TESTA, "Concluding Considerations and Managerial Implications" in Customer Loyalty. Theory, Measurement, and Management., S. Castaldo (Ed.), Bocconi University Press - BUP, chap. 7, pp. 151-162, 2024

ACCONCIAMESSA, E., B. BUSACCA, G. BRANCA, S. CASTALDO, A. CIACCI, A. MANTOVANI, L. PENCO, G. TESTA, "Considerazioni conclusive e implicazioni manageriali" in La Fedeltà del Cliente. Teoria, Misurazione e Gestione., S. Castaldo (Ed.), Egea, chap. 7, 2024