Boris Durisin

Affiliate Professor
AreaMarketing
Ambiti di ricercaInnovation
Ambiti di insegnamentoNew Product Development, Design Thinking, B2B Marketing, Pricing and Revenue Management
Boris Durisin

Biografia

Boris Durisin è Affiliate Professor di Marketing and Sales presso SDA Bocconi School of Management. È anche Professore Associato presso ESCP Europe Business School-Paris Campus.

Presso SDA Bocconi, è stato membro del Management Team “EMMS – Executive Master in Marketing & Sales” (unitamente all'ESADE Business School e in collaborazione con la faculty della Cornell University). Tiene conferenze, offre consulenze e collabora con aziende, operanti nei settori elettronico, farmaceutico e delle telecomunicazioni, su piani di marketing, temi di market innovation e strategie di lancio sul mercato di prodotti inediti e di tecnologie radicalmente innovative.

Le sue ricerche si concentrano sulla innovazione di mercato (la modalità attraverso cui le aziende fronteggiano le innovazioni tecnologiche e creano nuovi mercati), sulla capacità di assorbimento (il riconoscimento del valore dell’innovazione e la capacità da parte delle imprese di acquisire, trasformare, assimilare o sfruttare nuove conoscenze) e la organizzazione ambidestra dell'innovazione (la capacità delle imprese di confrontarsi con e sviluppare innovazioni radicali e incrementali).

È autore di capitoli di libri e articoli che riguardano i temi da lui trattati. I suoi lavori sono stati pubblicati su journal quali Academy of Management Review, Journal of Product Innovation Management, e altre riviste accademiche di gran rilievo. È stato Visiting Professor presso l'Università Bocconi ed ha svolto attività di Visiting Scholar presso la Stern School of Business dell'Università di New York e la Sloan School of Management del MIT a Cambridge, MA. 
Boris ha ottenuto la Laurea del programma MiM di CEMS, ottenendo un titolo sia dall’ Universität St. Gallen e da HEC Paris;. Ha perseguito il Dottorato di Ricerca presso l'Universität St. Gallen e ha seguito il programma ITP (International Teachers Programme) presso l'HEC di Parigi.

Pubblicazioni recenti

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  • 2024
    Europe as a “Tech laggard” in the face of waves of technological change: Will European leaders carry on or break away?
    DURISIN, B. - "Europe as a “Tech laggard” in the face of waves of technological change: Will European leaders carry on or break away?" - 2024, ESCP Research Institute of Management (ERIM)
  • 2022
    Market innovation and legitimate, legit and ethical conduct in business
    DURISIN, B., "Market innovation and legitimate, legit and ethical conduct in business" in Innovazione e Management., S. Castaldo, G. Bertoli, P. Cillo, G, Troilo, G. Verona (Eds.), Egea, pp. 61-68, 2022
  • 2021
    Capital has no responsibility toward humans. Capital has no responsibility toward the planet. … and customers do not fall from heaven
    DURISIN, B. - "Capital has no responsibility toward humans. Capital has no responsibility toward the planet. … and customers do not fall from heaven" - 2021, ESCP Research Institute of Management (ERIM)
  • 2020
    “The world is changing so rapidly I have little time to be astonished.” Some reflections on Leadership in High-Tech for addressing tectonic shifts and fault lines in our Society
    DURISIN, B. - "“The world is changing so rapidly I have little time to be astonished.” Some reflections on Leadership in High-Tech for addressing tectonic shifts and fault lines in our Society" - 2020, ESCP Research Institute of Management (ERIM)
  • 2012
    A study of the performativity of the “Ambidextrous Organizations” theory: neither lost in nor lost before translation
    DURISIN, B., G. TODOROVA, "A study of the performativity of the “Ambidextrous Organizations” theory: neither lost in nor lost before translation", Journal of Product Innovation Management, 2012, vol. 29, no. S1, pp. 53-75
  • 2011
    Uncovering the Intellectual Structure of Research in Business Ethics: A Journey through the History, the Classics, and the Pillars of Journal of Business Ethics
    DURISIN, B., G. CALABRETTA, M. OGLIENGO, "Uncovering the Intellectual Structure of Research in Business Ethics: A Journey through the History, the Classics, and the Pillars of Journal of Business Ethics", Journal of Business Ethics, 2011, vol. 104, no. 4, pp. 499-524
  • 2010
    The Intellectual Structure of Product Innovation Research: A Bibliometric Study of the Journal of Product Innovation Management, 1984-2004
    DURISIN, B., G. CALABRETTA, V. PARMEGGIANI, "The Intellectual Structure of Product Innovation Research: A Bibliometric Study of the Journal of Product Innovation Management, 1984-2004", Journal of Product Innovation Management, 2010, vol. 27, no. 3, pp. 437-451
  • 2010
    A Bridge or a Link? New Product Development Decisions, Innovation Performance, and the Role of Product Innovativeness
    CALABRETTA, G., B. DURISIN, "A Bridge or a Link? New Product Development Decisions, Innovation Performance, and the Role of Product Innovativeness" in AMA Summer Educators Conference, August 13-16, 2010, Boston, MA, United States of America
  • 2009
    The reification of dynamic capabilities: a critical review of the construct
    DURISIN, B., A. AIROLDI, K. PREMAZZI, "The reification of dynamic capabilities: a critical review of the construct" in 29th International Conference of the Strategic Management Society - 11-14 October, 2009, Washington, United States of America
  • 2009
    The reification of dynamic capabilities: a critical review
    DURISIN, B., A. AIROLDI, K. PREMAZZI, "The reification of dynamic capabilities: a critical review" in Green Management Matters - Academy of Management Annual Meeting - 7-11 August, 2009, Chicago, United States of America

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