Andrea Ordanini

Full Professor
AreaMarketing
Ambiti di ricercaMarketing Management
Ambiti di insegnamentoB2B Marketing, Service Marketing, Big Data and AI Marketing
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Andrea Ordanini

Biografia

Andrea Ordanini è Professore Ordinario presso il Dipartimento di Marketing dell’Università Bocconi di Milano, dove è titolare della cattedra BNP Paribas in Marketing & Service Analytics ed ha ricoperto il ruolo di direttore del Dipartimento di Marketing dal 2013 al 2019.

Presso l’Università Bocconi svolge attività di insegnamento su tematiche di Marketing Analytics e Services Marketing con particolare focalizzazione sui settori musicale e culturale sia a livello universitario che a livello di business school dove insegna nel programma DBA.

Le sue ricerche si focalizzano sul marketing dei servizi e il consumo di prodotti culturali. Ha pubblicato sulle più prestigiose riviste di marketing, quali Journal of Marketing, Marketing Science e Journal of Consumer Research. Riveste il ruolo di Developmental Editor per il Journal of Marketing e di Associate Editor per il Journal of Product Innovation Management e il Journal of Service Research.

Ha conseguito una Laurea in Economia Aziendale presso l’Università Bocconi, un Dottorato in Economia Aziendale presso l’Università di Pavia ed è stato Visiting Researcher presso la London School of Economics and Political Sciences e l’Università della California a Irvine.

Pubblicazioni recenti

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  • 2025
    Unintended consequences of in-store technology for frontline employees: An empirics-first approach
    NANNI, A., A. ORDANINI, "Unintended consequences of in-store technology for frontline employees: An empirics-first approach", Journal of the Academy of Marketing Science, 2025, vol. 53, pp. 129–149
  • 2024
    Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products
    NANNI, A., A. ORDANINI, "Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products", Journal of Retailing, 2024, vol. 100, no. 2, pp. 186-198
  • 2024
    Fueling innovation management research: Future directions and five forward‐looking paths
    SPANJOL, J., C. H. NOBLE, M. BAER, M. L. A. M. BOGERS, J. BOHLMANN, R. B. BOUNCKEN, L. BSTIELER, L. M. DE LUCA, R. GARCIA, G. GEMSER, D. GREWAL, M. HOEGL, S. KUESTER, M. KUMAR, R. LEE, D. MAHR, C. NAKATA, A. ORDANINI, A. RINDFLEISCH, V. P. SEIDEL, A. SORESCU, R. VERGANTI, M. WETZELS, "Fueling innovation management research: Future directions and five forward‐looking paths", Journal of Product Innovation Management, 2024, vol. 41, no. 5, pp. 893-948
  • 2022
    Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip
    GIAMBASTIANI, G., A. ORDANINI, J. C. NUNES, "Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip" in EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary
  • 2022
    Technology in Service
    NANNI, A., A. ORDANINI, "Technology in Service" in The Palgrave Handbook of Service Management., Bo Edvardsson, Bård Tronvoll (Eds.), Springer International Publishing, pp. 869-886, 2022
  • 2022
    I want you to like me, so I’ll wait to share the bad - The influence of self-presentation concerns on consumer ratings
    SOLINAS, E., F. VALSESIA, J. C. NUNES, A. ORDANINI, "I want you to like me, so I’ll wait to share the bad - The influence of self-presentation concerns on consumer ratings" in 2022 AMA Winter Academic Conference, February 18-20, 2022, Las Vegas, United States of America
  • 2021
    Forgiare il Futuro. L'effectuation Theory e il Percorso Imprenditoriale di Loccioni
    COLM, L., I. M., A. ORDANINI - "Forgiare il Futuro. L'effectuation Theory e il Percorso Imprenditoriale di Loccioni" - 2021, Egea, Milano, Italy
  • 2021
    I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma
    VALSESIA, F., J. C. NUNES, A. ORDANINI, "I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma", Organizational Behavior and Human Decision Processes, 2021, vol. 165, pp. 76-89
  • 2021
    The Concept of Authenticity: What It Means to Consumers
    NUNES, J. C., A. ORDANINI, G. GIAMBASTIANI, "The Concept of Authenticity: What It Means to Consumers", Journal of Marketing, 2021, vol. 85, no. 4, pp. 1-20
  • 2021
    Facing Supply Chain Disruptions: Strategies to Ensure Relational Continuity
    COLM, L., I. M., A. ORDANINI, "Facing Supply Chain Disruptions: Strategies to Ensure Relational Continuity" in The Impact of COVID-19 on Supply Chain Management., Richard Wilding (Ed.), Proud Pen, chap. 4, pp. 55-72, 2021

Hai visto 10 elementi su 75

Grants & Premi

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2022

  • Hunt/Maynard Award for the Most Significant Yearly Contribution to Marketing Theory: The Concept of Authenticity: What It Means to Consumers (with J. Nunes and G. Giambastiani), 2022

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2021

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2019

  • Excellence in Teaching Innovation - PhD School, Università Commerciale Luigi Bocconi, 2019

  • Best Paper Award, Services Marketing Track – American Marketing Association Winter Conference, Austin, TX: When Technology Hurts: Unexpected Evidence from a Multi-Method Analysis in High-Touch Services (with A. Nanni), 2019

  • Emerald Citation of Excellence Award for articles published in 2014: When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. “Journal of Service Research”, (with A. Parasuraman, and G. Rubera), 2017

  • “Teaching Excellence” Award, Università Commerciale Luigi Bocconi, 2016

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2015

  • “Teaching Excellence” Award, Università Commerciale Luigi Bocconi, 2012

  • “Journal of Service Research” 2011 Best Article Award: Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis (with A. Parasuraman), 2012

  • Best Paper Award, Overall Conference – American Marketing Association ServSig International Conferences, Porto, PT: Crowdfunding: transforming customers into investors through innovative service platforms (with M. Pizzetti, L. Miceli, and A. Parasuraman), 2010

  • Best Paper Award, Research Methods Track – American Marketing Association Winter Conference, New Orleans, LO: Exploring the Power of Qualitative Comparative Analysis: A Replication and Extension of a Prior Study on Accelerating New Product Development (with E. Nijssen and F. Langerak), 2010

  • Best Practitioner Presentation Award Finalist - 18th Frontiers in Service Conference, University of Hawaii: A “Financial” Innovation in Promotion Services: the case of LoyaltySharesTM (with E. Philips), 2009

  • Highly Commended Paper – 11th Symposium on Service Excellence in Management, Wolsfburg, GER: The Moderating Role of Customer Co-Production on the link between Service Creativity and Intention-to-buy (with G. Rubera and A. Parasuraman), 2009

  • Best Paper Award, Overall Conference – American Marketing Association Winter Conference, Tampa, FL: Service Innovation in The Service Dominant Logic: In Search of a Framework (with A. Parasuraman), 2009

  • Emerald Literati Award for a Highly Commended Paper Published on the “International Journal of Production and Operation Management”: Strategic Capabilities and Internet Resources in Procurement: A Resource-Based View of B-to-B Buying Process (with G. Rubera), 2008

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2007

  • SDA Best Management Paper Award: Consumption Patterns, Digital Technology and Music Downloading, (with L. Molteni). “Long Range Planning” – vol.36, n.4 – 2003 (pp. 389-406), SDA Bocconi School of Management, 2004