The word “theory” refers to a set of definitions, principles and general laws that allow to observe and interpret what surrounds us. In a moment like this, in which many wonder why digital transformation journeys fail to deliver the expected results, the answer comes from the simple fact that the theoretical foundations of digital technologies and their adoption in business environments have been ignored. 

Examples are Big Data projects launched without mastering the basics of Data Science, or recent initiatives in the Artificial Intelligence field, launched without a real understanding of the theoretical pillars of Machine Learning. Often, an automatic generation of value through the adoption of digital technologies has been envisioned and pursued, overlooking the founding principles of Business Administration. 

The DEVO Lab’s Annual Meeting brings back to life the centrality of good theories to support digitalization good practices through the multidisciplinary approach that distinguishes our laboratory.