Programs
The Sport Knowledge Center of SDA Bocconi offers several Academic and Executive Programs in Sport and Event Management, both in traditional classroom and online (synchronous or asynchronous), as well as the possibility to build a path tailored to the needs of one individual student.
The FIFA Master
- International Master (MA) in Management, Law and Humanities of Sport, established in 2000, was created to promote management education within the sports world. It has grown to become a top graduate academic programme developing all-round managers who can cope with the increasingly complex world of sport.
Every year, the FIFA Master class - approximatively 30 postgraduates from 25 different nationalities – embarks on a unique journey throughout Europe to study sport. Three distinguished universities in England, Italy and Switzerland, which are among Europe's most sports oriented countries, have come together to provide a one year programme that combines top-class academic teaching and practical case studies supplemented by guest lecturers and field visits. The course focuses on three key and inter-related aspects of sport humanities, management and law. The fourth and final part of the course also takes place while the students are still in Neuchâtel and under the supervision of academic staff of the three universities. This dissertation is an academic research project which involves working in small groups on a chosen topic, considering it from all angles, and then preparing and completing a joint project.
Course lecturers are some of the leading university authorities in the study of sport and guest lecturers include speakers from top organisations in world sport. This course has an excellent record of students finding jobs in sports management across leading global sporting organisations such as FIFA, the IOC, UEFA, AFC, CAF and F1, many sports marketing, sponsoring, consulting, and media & events agencies. The dynamic and thriving Alumni Association provides a valuable network both during and after the course.
In 2020 the FIFA Master was ranked as the No.1 course in Europe for the 8th time by the SportBusiness International global rankings.
The FIFA Master - International Master (MA) in Management, Law and Humanities of Sport is organised by the International Centre for Sport Studies (CIES) in partnership with three universities, De Montfort University in Leicester (UK), SDA Bocconi School of Management in Milan (Italy) and the University of Neuchâtel (Switzerland). The degree programme is a fully validated De Montfort University academic course under the Quality Assurance Agency for Higher Education.
For more information:
CIES
DMU
The Executive Open Programs on Sports Management started in 2010, and nowadays counts up to 200 alumni. The open training initiative currently available is:
- "Management dello Sport" (in Italian)
5 days of online sessions
The program intends to support the growing need for managerial skills in sport in order to:
- Learn how to manage amateur and professional sports while pursuing sporting, cultural and economic-financial sustainability
- Create the organizational and financial conditions for the development of sports practice by enhancing relations with the main stakeholders
- Be updated on the management criticalities and challenges of the competitive environment in which sports organizations operate
- Understand what are the logics and tools for a sports manager to generate value within sport organizations and systems
The Online On Demand Program develops useful skills for managing marketing and sponsorship activities, planning and organizing sport events.
- Sport Marketing Sponsorship - Competenze Per Un Manager Sportivo Di Successo (in Italian)
8 weeks online learning and training
Starting from the analysis of the best practices, the consultation with experts in the field and a practical application of the acquired knowledge, the course will offer reference models, operational tools and new ideas on how to manage business in an innovative way.
The SKC’s outputs are tailor-made in terms of contents materials, timing, and places according to a partnership methodology. The SKC provides custom programs in terms of:
Research & Reports
Research and Reports focus on specific topics helpful to sport organizations which want to:
- develop knowledge to support specific strategies, decisions, policies, innovation projects and changes
- develop, update and innovate their processes and procedures by commissioning researches addressed to a broader audience through publications, workshops and conventions
Some examples are: reports on economic and managerial sport-related topics, economic and sport performances analysis, benchmarking analysis, consumer behavior and preference analysis (e.g. fans), case studies, etc.
Training & Field-Visits
A tailor-made training program comes after an in-depth analysis of customers’ needs and environment, delivering a unique educational experience. Some examples are: in class training programs (even 1-to-1); Workshop, round tables and seminars; Field-Visits and Study Tour.
Some examples are: visit of clubs, venues, companies and institutions meeting executives, also during events.
Learning from Champions
Sport champions interviews and speeches are a way to learn leadership and performance skills.
Some examples are: meetings with sports personalities, athletes and coaches; outdoor coaching exercises and team working.
Partnerships and other initiatives
In the last years, the Sport Knowledge Center has developed several partnerships and key initiatives with relevant players in the Italian and international sports system.
A custom program developed in partnership with the National Basketball Players Association (NBPA). It is the first training initiative for NBA players delivered outside the US borders. The IBA delivers one program together with SDA Bocconi, named Branding in the Global Economy. It started in 2017, in each edition NBA players are involved in an education initiative organized in SDA Bocconi, that included in-class lectures, guest speakers and field visits such as Ferrari, Stone Island, and Lamborghini. At the end of each edition, SDA classrooms host a special episode of Basket Room - a talk show on Basketball, broadcasted by Sky Sport.
Offered by FIGC in partnership with SDA Bocconi School of Management
The Executive Program in “Football Management”, promoted by the Techinical Center of FIGC (the Italian Football Federation) in partnership with SDA Bocconi, aims to be a reference point for improving knowledge and skills for the management of professional football organisations. The objective of the Program is to provide managers and professionals of football clubs with the most useful managerial tools to improve the quality of their decisions. It aims to spread the most advanced managerial knowledge in the world of football to help improve the performance of tangible and intangible assets, to define innovative planning with all stakeholders in the football ecosystem and to work according to sustainability principles, enhancing the technical and human components of football.
More information available at www.sdabocconi.it/figc
Josoor Institute offers and awards Diploma Programmes in Sports Management and Major Events Management, designed to enhance the knowledge and skill sets of those hoping to pursue careers in the Sports Management or Events Management field, or those who already hold positions in these dynamic and exciting fields, in the MENA Region.
Diploma Programme in Sports Management
The Programme in Sports Management focuses on key professional and management aspects of sports business, introducing the participants to modern sports business and challenging them to debate and analyse its best practices. Moreover, managerial theories are explored together with their applications to the business of sports.
The Programme includes the following modules:
- Foundations of Sports Management
- Marketing, Sponsorhip and Communication in Sport
- Digital Transformation in Sport
- Sports Strategy and Finance
- Sports Venue and Event Management
- Sports Law
Diploma Programme in Major Events Management
The Programme in Major Events Management equips the participants with an in-depth understanding of the major events ecosystem internationally and in Qatar by mean of knowledge and best practices from a variety of major events in areas like sports, arts, entertainment, festivals, concerts, conferences, museums and fashion exhibitions. From sporting events like IAAF 2019, to cultural and entertainment ones like Qatar International Food Festival, Museum Exhibitions, and AR Rahman’s music concert, and obviously the FIFA World Cup 2022™ and the events in parallel with and the run up to it, Qatar itself increasingly offers best practices in major events management.
The Programme includes the following modules:
- Introduction to Major Events Management
- Event Project Ideation and Planning
- Event Operations Management
- People Management in Event Industry and the Importance of Volunteering
- Marketing, Communication and Digital Media for Events
- Major Trends in the Events Industry
Both Programmes include a mix of sessions taught by SDA Bocconi Professors and experiences brought by professionals of the sports industry.
Both Programmes have a 6 weeks duration, for a total of 30 days of class.
More information are available at the link https://www.josoorinstitute.qa/education/professional-diploma-programme.
SDA Bocconi School of Management is the lead academic partner, which provides executive education and organisational oversight to Josoor Institute for the programmes managing the development and delivery of the Programmes’ contents, the selection of faculty, and all faculty and delegate assessments.
The partnership is for the period 2019-2022.