The goal of the course is twofold: to give you an overview of the typical business models in symbolic-intensive industries (food & beverage, fashion & luxury, arts & culture) and to make students experience how an international city like Milan might leverage on symbolic industries for successful branding.
The course provides a general view of the different financial models of companies in the food & beverage industry, focalizing the main issues of financing choices related to the different business models. Moreover, you will understand the major tools and methods to analyze financial statements related to companies operating in the F&B industry.
The course provides the comprehensive framework of the international growth patterns and strategies for F&B firms. At the end of the course, you will be able to evaluate and to make the following decisions:
What are the key international strategies for F&B firms?