Italian excellence passes through the continuous reworking of a code that needs, now more than ever, adequate interpreters. Interpreters who are able to understand and value a vision and an aesthetic, a culture and a thought, an art and a fertile craft. The MAMA program, through management training sensitive to artistic and cultural heritage, goes exactly in this direction. The best wishes must therefore be addressed to those who learn to work with intelligent hands, with inquisitive and curious minds, with a heart full of passion, to always live up to expectations. All this beauty has to become recognizable, appreciated and shared. It has to exceed expectations, to reach that awe which is the origin - today, and yet in spite of everything - of poetry.