The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with solid management skills to work in highly creative industries, empowering you to combine the power of imagination with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.

Emanuela Prandelli - MAFED Director

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Who is it for?

MAFED is the right Master for you if:

You want a managerial role in a fashion, luxury, or design company.
You want to work in organizations that create unique customer experiences.
You want to launch your own venture in these symbol-intensive industries.
You want to engage with the power of industry.
You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian style and excellence worldwide.

MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips

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Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renowned at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contributing business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED's technical partner, supporting the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the global level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases for joint discussion.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that encourages you to explore differences and celebrate diversity. You will be able to take part in globally recognized events that attract visitors from all over the world, such as Milan Fashion Weeks and Design Week.

8. Study Tours

You will have the chance to enjoy 3 study tours, to experience in the field what you learn in class, visiting boutiques and meeting local managers. Paris and Madrid are available to all MAFED students, while New York and the Italian Grand Tour are linked to the specialisms chosen at the end of the Master.

9. Fashion and Hospitality Concentrations

You will have the possibility to choose, in the very last mile of the Program, between 2 different elective concentrations: Go to market in a fashion and design global landscape or Food experience and hospitality management. It involves 5 courses, a dedicated study tour and 8 weeks full time field-project related to the chosen focus.

Highlights

5th

in EU ranking

5th in European B-Schools Financial Times

96,9%

Graduates

employed 1 year from graduation

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50+

Top Guest Speakers

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4 Study Tours

Experience an amazing Study Tour: Paris, Madrid, New York or Italian Grand Tour

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1 Mentoring

Program with LVMH & Loro Piana

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21+

Mafed editions over the years

5 Reasons for MAFED

Scholarships and Tuition Waivers

2 PARTIAL TUITION WAIVERS AVAILABLE FOR 2023 MAFED EDITION

The MAFED class

57 Students

Class Size

80%

International Students

3.5 Years

Average working experience

27 Years

Average Age

More about our participants

“My commitment is to build on the trusted heritage of the MAFED and mantain maintaining its leadership position at international levels, so that it can make a real difference for your next job.

My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”

Emanuela Prandelli

MAFED Director

What they say about us

Why is MAFED a unique learning model?

For me, MAFED was the perfect blend of theory and practice. The level of teachers, their expertise and their real-life experience with leading companies is the core of the program, supported by excellent field trips and carefully selected guest speakers.

What is the Milano advantage?

Being in Italy and particularly in Milan is definitely one of the most important added values of the program. Stepping out of the class and examining what we have learned between the walls right on the spot is a precious experience. Carefully designed field trips in and out of Milan are the face-to-face introduction to the issues discussed in class. The location is what makes this program unique.

What is the strenght of the MAFED network?

For me, listening to the problem of counterfeiting one day and having the global legislative director of Prada to talk about it the next day in class is priceless. MAFED gains its strength from its faculty supported by the credibility of SDA Bocconi. Every professor contributes to the topics covered, by inviting very important professionals excelling in that field. For the first time after 9 years of professional experience, I am glad to meet a faculty so generous to share their contacts even before graduation.

My MAFED in 3 words

Vision, Managerial Creativity, Structure

Yasemin Karani - Turkish

MAFED13, 2013-2014
Sales & Marketing Director, Lug Von Siga

Describe your MAFED experience.
The MAFED program has truly been a unique learning experience. Not only learning through the classroom but also from the different aspects of life that mold you into who you are overall. As an international non-EU student, life in Milan is very different for me, the combination of foreignness and the MAFED program have helped me view life in a very different perspective.

What is the strength of the SDA Bocconi MAFED network?
The strength of SDA Bocconi MAFED Network lies in community the MAFED program has built around its students (current/ alumni). The program faculty and director have helped create a warm and heartfelt environment where all the students feel they are always welcome to come back. This is also elaborated by the SDA Bocconi through their many networking events that bring together people from across the world to learn, teach, and inspire one another.

Why would you recommend the SDA Bocconi MAFED?
I would recommend it because the overall structure of the program has truly raised my bar to the next level in terms of my mindset on the fashion industry. My understanding, in such a short period of time, of the processes and operations that govern the fashion industry have helped grow my interest in the field. To indulge into the complexity of the fashion industry requires a mindset that only the SDA Bocconi MAFED can help you achieve.

What has impressed you most about the SDA Bocconi MAFED?
The network opportunities that you build, not only with fellow students or graduates but also our own professors and mentors. In my personal experience at MAFED so far, I managed to explore many opportunities that started with the exchange of business cards to becoming profitable transactions in under two months.

Your MAFED in 3 words.
Exciting, bold, inspirational.

Bassel Awada - Lebanese

MAFED18, 2018-2019
WW Customer Relations Management, Loro Piana

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Meet MAFED

Upcoming face-to-face meetings

May 2022 18:30 - 19:30 | CEST

MAFED: a unique network of Alumni and companies - On Campus

Milano

Via Sarfatti, 10

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Jun 2022 14:30 - 16:00 | CEST

MAFED Class:Building brand value, the CMO standpoint

Via Sarfatti 10

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Upcoming online sessions

May 2022 18:30 - 19:30 | CEST

MAFED: a unique network of Alumni and companies - Online

Online

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May 2022 09:00 - 18:00 | CEST

One to One with the Recruiter

Online

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Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.

AN ACTUAL COMMUNITY NEVER STOPS BUT ADVANCES TOGETHER THROUGH CHALLENGES BY TURNING THEM INTO OPPORTUNITIES FOR EVERYONE.
The COVID-19 global crisis has turned the world upside down and drastically changed our routines. Business rules are being re-written and that is exactly why, today more than ever, management education is the most crucial asset for people and organizations to reset their vision and account for this new reality. Making the choice to grow professionally means being confident about the future and ready to change for the better.
Take advantage of the expertise of our team who can advise you on how to find the best way to reach your professional goals. They will provide you with customized information and support to choose the program that best fits your profile. You will find details here for all our meetings and initiatives.

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Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.