Add More Value to Creativity.

Next Start 22 Jan 2024
Duration 12 Months
Language English
Format Full-Time
Avg. working
3.1 years
Where Milano

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with solid management skills to work in highly creative industries, empowering you to combine the power of imagination with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.




Digital Strategy in partnership with

Who is it for?

MAFED is the right Master for you if:

  • You want a managerial role in a fashion, luxury, or design company.
  • You want to work in organizations that create unique customer experiences.
  • You want to launch your own venture in these symbol-intensive industries.
  • You want to engage with the power of industry.
  • You want to prepare for all this in Milan, an international and challenging environment, and the well-recognized symbol of Italian style and excellence worldwide.



MY MAFED in 60 seconds – Elio Di Gregorio

MY MAFED in 60 seconds – Ella Phillips




Italian Excellence

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

Read more



Why choose us?

1. Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply advanced product, brand, sales and retail management techniques in a fast-moving and global business environment.

2. A Network of Relevant Partnerships

Our partners are companies that represent the excellence of Italian lifestyle, well-renowned at the worldwide level, and they share with our students their philosophy and business culture. Fondazione Altagamma supports the program financially, contributing business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. YNAP is MAFED's technical partner, supporting the program on initiatives related to digital strategy and ecommerce.

3. World-Class Faculty

MAFED faculty is composed of top scholars into the field, who are well known at the global level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

4. Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with top managers participating in classes as guest speakers and delivering business cases for joint discussion.

5. We care about your professional future

MAFED supports you also in preparing your career development with the Career Management Program, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

6. Italian Excellence

Having long been the hub of fashion, creativity and design, Milano is the ideal campus to fully discover Italian Excellence. This full immersion helps participants to understand how fashion brands have leveraged their cultural history, while at the same time being innovative and contemporary at a global level.

7. International environment in Milan, Italy

You will be exposed to a unique international environment that encourages you to explore differences and celebrate diversity. You will be able to take part in globally recognized events that attract visitors from all over the world, such as Milan Fashion Weeks and Design Week.

8. Study Tours

You will have the chance to enjoy 3 study tours, to experience in the field what you learn in class, visiting boutiques and meeting local managers. Paris and Madrid are available to all MAFED students, while New York and the Italian Grand Tour are linked to the specialisms chosen at the end of the Master.

9. Fashion and Hospitality Concentrations

You will have the possibility to choose, in the very last mile of the Program, between 2 different elective concentrations: Go-To-Market in a Fashion and Design Global Landscape or Experience & Hospitality. It involves 5 courses, a dedicated study tour and 8 weeks full time field-project related to the chosen concentration. 



employed 1 year from graduation


Top Guest Speakers

Study Tours

Experience an amazing Study Tour: Paris, Madrid, New York or Italian Grand Tour


Program with LVMH & Loro Piana

The MAFED class


Class Size


International Students


Average working experience


Average Age

Inside My MAFED SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of MAFED to discover its unique contents.

“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.

My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.” 



Emanuela Prandelli
MAFED Director

"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."



Chiara Piancatelli
MAFED Coordinator

What they say about us

MAFED is a true masterclass in the business of fashion and an invaluable investment for anyone looking to pursue a career in such a competitive and fast-moving industry. SDA Bocconi is one of the world’s leading business schools and attracts the very best global talent, creating a diverse mix of highly ambitious and accomplished people and a stimulating environment of academic excellence. The MAFED programme is structured by industry experts to include in-depth study of the fundamental pillars of business, delivered in the context of luxury fashion. There is a focus on data-driven analytics, merchandising and corporate finance alongside in-depth courses in digital marketing, customer experience and retail. Perhaps the biggest strength of the MAFED programme is the direct access to professionals at the very top of the luxury industry, with many opportunities to meet and learn from CEOs and benefit from valuable networking opportunities. As a professional in the luxury industry, MAFED gives you a real edge. 

Ella Phillips - British
MAFED19 , 2019-2020
Events Team at Valentino

If I were to think of one word to describe the MAFED journey, it would be - extraordinary. This year was truly not ordinary. Here, I am not only addressing the covid-19 and the extraordinary circumstances we started this year but also the extraordinary learnings, life experiences, and friendships we gained. Since we joined the program, we had the opportunity to learn about 22 courses spanning management, marketing, finance, fashion, and digital fields. We were extraordinarily lucky not only to learn about these topics through our amazing professors but also through more than 30 other industry leaders. Nonetheless, there were the extraordinary times spent as a group together – the celebrations, trips, including Paris, Madrid, Vicenza, company visits, late studies, and many group projects in which we laughed, cried and in the end celebrated all the learnings. I cannot thank enough our amazing Program Director Emanuela Prandelli, all the professors, guest speakers, other valuable members of the MAFED community and my classmates for making the past year extraordinary and for giving me the confidence and knowledge to overcome future challenges in the industry and the society we leave in.

Emilia Skoric
MAFED20, 2022


Upcoming face-to-face meetings
Jun 2023 13:30 - 14:30 | CEST
MAFED Field Projects: applying what you learn in class
Language ENGLISH
Learn More
Jun 2023 10:00 - 19:00 | CEST
Orientation Meetings - Roma
Learn More
Upcoming online sessions
Jun 2023 13:30 - 14:30 | CEST
MAFED Field Projects: applying what you learn in class
Language ENGLISH
Learn More
Jul 2023 17:00 - 19:00 | CEST
One to one with the MAFED Director and Coordinator
Language ENGLISH
Learn More
Personalized Orientation

MAFED is a challenge to be taken on with a strong dedication. The Recruiting and Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice. We can also do this by phone or Skype.

SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


See all events

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

March 2023
Applications Review Start

Go to admissions

9 Oct 2023
Application Deadline
22 Jan 2024
Program Start
Dec 2024
Program End

News & Social

05 May 2023
Monitor for Circular Fashion partners started a dialogue with over 150 Bocconi students, during ...
Learn More
16 March 2023
GCDS brothers Giuliano and Giordano Calza inspire MAFED students
Learn More

More about MAFED