MAFED
Add More Value to Creativity.
TheĀ Master in Fashion, Experience & Design ManagementĀ (MAFED) is an intensiveĀ 1-year full-time experienceĀ that provides you with solidĀ management skills to work in highly creative industries, empowering you to combine the power ofĀ imaginationĀ with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
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MY MAFED in 60 seconds ā Elio Di Gregorio
MY MAFED in 60 seconds ā Ella Phillips
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Inspired by Italyās cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
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āMy commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not onlyĀ because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.āĀ
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GO TO THE CVĀ Ā
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
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MAFED is a true masterclass in the business of fashion and an invaluable investment for anyone looking to pursue a career in such a competitive and fast-moving industry. SDA Bocconi is one of the worldās leading business schools and attracts the very best global talent, creating a diverse mix of highly ambitious and accomplished people and a stimulating environment of academic excellence. The MAFED programme is structured by industry experts to include in-depth study of the fundamental pillars of business, delivered in the context of luxury fashion. There is a focus on data-driven analytics, merchandising and corporate finance alongside in-depth courses in digital marketing, customer experience and retail. Perhaps the biggest strength of the MAFED programme is the direct access to professionals at the very top of the luxury industry, with many opportunities to meet and learn from CEOs and benefit from valuable networking opportunities. As a professional in the luxury industry, MAFED gives you a real edge.Ā
If I were to think of one word to describe the MAFED journey, it would be - extraordinary. This year was truly not ordinary. Here, I am not only addressing the covid-19 and the extraordinary circumstances we started this year but also the extraordinary learnings, life experiences, and friendships we gained. Since we joined the program, we had the opportunity to learn about 22 courses spanning management, marketing, finance, fashion, and digital fields. We were extraordinarily lucky not only to learn about these topics through our amazing professors but also through more than 30 other industry leaders. Nonetheless, there were the extraordinary times spent as a group together ā the celebrations, trips, including Paris, Madrid, Vicenza, company visits, late studies, and many group projects in which we laughed, cried and in the end celebrated all the learnings. I cannot thank enough our amazing Program Director Emanuela Prandelli, all the professors, guest speakers, other valuable members of the MAFED community and my classmates for making the past year extraordinary and for giving me the confidence and knowledge to overcome future challenges in the industry and the society we leave in.
