Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
“Young generations of customers today seek fashion with a purpose, the integration of craftsmanship and technology allows tradition and innovation to merge into a single paradigm, while traditionally product-driven companies are becoming more experience-focused.
Although the fashion and design business landscape rapidly evolves, one thing stays still: companies that want to make their business competitive are constantly looking for competent talents. I pledge to offer you a full-time master’s program that combines creativity with a strong and rigorous managerial approach, making the MAFED experience an unforgettable life-changing journey.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
MAFED is the perfect starting point for those who want to work in the industry, an intensive, comprehensive, international Program full of guest speakers like department managers from big brands, for example Hermes, Chanel, LVMH, Luxottica. They passed us real life experience and of case studies in collaboration with big brands such as Fendi, Sephora, Swarovski and more. I gain a lot from the professors' up-to-date courses every single day. MAFED offers me a unique opportunity to have a peep of how these companies operate and what brings them to success - it equips me for life.
At the beginning of this year I decided to take on a new adventure and to move to Milan to pursue a Master in Fashion, Design and Experience Management MAFED at SDA Bocconi.
As the lasts week of my master’s degree are approaching and with my graduation set for next month, I wanted to look back at some special moments throughout this year.
During this master, I got acquainted with many subjects, from corporate finance, to buying to CRM and many more. Within these subjects, I have had the opportunity to meet many important people from the fashion industry, from brands such as Fendi, Valentino, Moncler, Prada Group and Hermès, who shared a look into their professional career and useful insights from the industry. Moreover, working on branded projects together with my classmates, provided me with first-hand experiences.
These experiences not only took place in Milan, but together with the rest of the class, we have travelled to Paris and New York to take part in fashion-related activities. Furthermore, we have been invited to the CHANEL Métiers D’Art Fashion Show in Florence, which was an incredible opportunity.
All of the above mentioned moments, have shaped my master’s into a multi-faceted, creative and insightful experience.
Today, together with my fellow teammates Nicole Degreas, Cecilia Pierobon and Marilena Cozzi, we are finishing up our last group project for Bottega Veneta.
I am proud of my achievements thus far, grateful for the many friendships, the opportunities I received and am excited for what my future holds.
Lastly, I would like to thank Emanuela Prandelli, the director of MAFED for the amazing opportunities, Lucia Paladino for organising our trips to Paris and New York, and to my professors for providing me with useful insights and preparing me for my professional career.
