From Theory to Real Life

You will be expected to apply the theories you learned to real life, by carrying out a field project in a company, which represents a practical application of skills and knowledge gained in the classroom.


In-company group projects cover several corporate aspects and functions including brand positioning, pricing, entry into new markets, etc. Projects are supervised by an SDA Bocconi professor and a company executive. Teams of two to five students spend eight weeks on a project. A presentation and a full report of the final results have to be drafted for the company.


In exchange for agreeing to take on MAFED students, companies receive:

  • Innovative solutions to complex problems
  • A qualified and motivated team which has an understanding of technical/managerial methodologies, the validity of which is guaranteed by the MAFED and project tutors
  • The opportunity to evaluate MAFED students in the field for future job placement


Here are some examples of projects from the past few years: