You will be expected to apply the theories you learned to real life, by carrying out a field project in a company, which represents a practical application of skills and knowledge gained in the classroom.
In-company group projects cover several corporate aspects and functions including brand positioning, pricing, entry into new markets, etc. Projects are supervised by an SDA Bocconi professor and a company executive. Teams of two to five students spend eight weeks on a project. A presentation and a full report of the final results have to be drafted for the company.
In exchange for agreeing to take on MAFED students, companies receive:
Here are some examples of projects from the past few years: