From Theory to Real Life

You will be expected to apply the theories you learned to real life, by carrying out a field project in a company, which represents a practical application of skills and knowledge gained in the classroom.

In-company group projects cover several corporate aspects and functions including brand positioning, pricing, entry into new markets, etc. Projects are supervised by an SDA Bocconi professor and a company executive. Teams of two to five students spend eight weeks on a project. A presentation and a full report of the final results have to be drafted for the company.


In exchange for agreeing to take on MAFED students, companies receive:

  • Innovative solutions to complex problems
  • A qualified and motivated team which has an understanding of technical/managerial methodologies, the validity of which is guaranteed by the MAFED and project tutors
  • The opportunity to evaluate MAFED students in the field for future job placement

Some of our MAFED Field Project Partners

Bottega Veneta
Cotonificio Albini
Ermenegildo Zegna
Giorgio Armani
JTG Consulting
Les Copains
Sergio Rossi
Thom Browne
Vitale Barberis Canonico
Yoox Net-A-Porter group
Yves Rocher

News and Social

21 June 2022
An augmented and multisensory reality. Shopping according to Gen Z and Alpha
An augmented and multisensory reality. Shopping according to Gen Z and Alpha
The results of a MAFED-Salesforce research project
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Projects from Previous Years

Here are some examples of projects from the past few years.