Get more juice from your talent.

Next Start 11 March 2024
Duration 13 Months
Language English
Format Executive
Avg. working
9 years
Where Barcelona, Roma, Madrid, Milano

Four different cities – Milano, Barcelona, Roma, Madrid – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project. 


Who is it for?

The ideal candidate has established professional experience at a senior level in b2b and b2c companies or is an entrepreneur who is looking to expand their horizons in Marketing and Sales and take the next step in their career.

What does your future look like?

The ideal candidate should also have a strong desire to:

  • Be an executive with a toolbelt of broad perspectives.
  • Take a leap forward into a global context with an open mind.
  • Fuel their career and executive education.
  • Be part of a network of top-ranked schools with worldwide connections

Are you ready to start your EMMS journey?



The EMMS experience of Steffen Rutter

The EMMS experience of Richa Harwani




Why choose us?


EMMS is a rigorous but flexible part-time program. It is the perfect solution for ambitious executives who want to upgrade their competencies and launch the next step in their career, while keep working!


Participants will achieve a deeper understanding of market dynamics and trends in both consumer and business markets and gras p new perspectives in fast-changing business environments.


EMMS offers a pragmatic understanding of marketing and sales strategic analysis and managerial practices to face new challeng es today and in the future.


The joint program at SDA Bocconi and ESADE gives students access to their respective Alumni Associations, global networks of professionals.


The combination of practice and theory gives participants a well-rounded strategic mindset to be more proactive in their role.



In partnership with Esade Business School


Milano, Barcelona, Roma, Madrid for a unique and specialized part-time program

~ 20

From SDA Bocconi, Esade and other international Business Schools


Distance Learning modules 


28 partecipants from 28 countries


With vertical managerial insights on digital


Field projects

Scholarships and Tuition Waivers

The EMMS class (average last three editions)




Countries Represented


Average Work Experience


Average Age

Inside My EMMS SDA Bocconi programs offer a unique and personalized learning experience. Enter the world of EMMS to discover its unique contents.

"For the last several years we have been running this outstanding specialized Master with a great team of academics, professionals, leading thinkers and companies. This team will enable you to accelerate your managerial growth in all fields, including digital marketing. From innovative market analysis and marketing & sales vision in an ever-changing digital world, to deep strategic planning and sharp execution – all these topics will be covered in the Master program."

Read More

Marco Aurelio Sisti
EMMS Co-Director

“EMMS is for movers and shakers in Marketing and Sales ready to challenge themselves in an intensive learning journey to become changemakers in their companies”.

Ferran Blanch
EMMS Co-Director

What they say about us

I chose EMMS, for five key reasons. First of all, for the exceptionally high quality of the teaching staff. Each professor brings to the table their world-class academic history, top-notch professional expertise, as well as excellent classroom management skills. Second, EMMS puts together, in a comprehensive, rigorous and up-to-date way, two sides of the same coin (Marketing and Sales) which cannot be found in any other Executive post-degree master, no matter where you live. To me, another great plus was the possibility to keep a healthy balance between one’s professional commitments and the master’s academic workload, within a highly motivated, international, expert and diverse class. Last, but definitely not least, the possibility to attend not one but two fantastic universities, which consistently top the yearly executive educational rankings in Europe and beyond. If you have a passion for all things Marketing and Sales, it just doesn’t get any better than this.


Marco Talia - Italian
EMMS 2021
Octo Telematics S.p.A. - Head of Sales Support & Quoting

EMMS really is about the people participating in the program creating the unique multicultural and diverse EMMS experience. The program really helped me to get out of my comfort zone, broaden my horizons and change my way of thinking.

Susanne Steuer - German
EMMS 2018
Account Executive Commodity Trading & Retail – SAP, Germany

Meet the EMMS

Upcoming face-to-face meetings
Sep 2023 14:00 - 21:00 | LOCAL TIME
Orientation Meetings - Istanbul
Language ENGLISH
Learn More
Sep 2023 17:00 - 21:00 | LOCAL TIME
Orientation Meetings - Parigi
Language ENGLISH
Learn More
Upcoming online sessions
Oct 2023 13:00 - 15:00 | CEST
One to One with the EMMS Director
Language ENGLISH
Learn More
Oct 2023 18:00 - 19:00 | CEST
EMMS: Zoom call with our current students
Language ENGLISH
Learn More
Personalized Orientation

The Director and the Recruiting & Admissions team will be happy to arrange an individual orientation meeting at school to answer your questions and give you personalized advice.

We can also do this remotely by phone or Skype.

Write to md@sdabocconi.it to arrange your time slot.


SDA Bocconi organizes events and meetings throughout the year, both online and offline, where you can interact with directors, faculty, alumni, and staff.


See all events 

Contact us for more information, to arrange a meeting, request to visit the school, or attend a class.

Next Steps

13 Nov 2023
Early Bird Deadline

Go to admissions

18 Jan 2024
Deadline Tuition Waivers
20 Feb 2024
Application Deadline
11 Mar 2024
Program Kick-off

News & Social

03 July 2023
EMMS Success Story: Fiori Papanastasiou Soars to New Heights
EMMS - Executive Master in Marketing & Sales
Learn More
16 February 2023
Talking Digital Data with Nielsen’s Head of Digital, EMMS module 6 concludes
Learn More

More about EMMS


Structure, Learning Model