Executive Master in Marketing and Sales | SDA Bocconi
First-hand Contact with EMMS

Would you like to get in touch with EMMS alumni to find out more about their experience? Are you planning to apply for the EMMS and would like to get an insider's view on the program? Please, connect with one of our ambassadors: they will be happy to answer your questions and provide advice on your EMMS decision, clarify any doubts, or simply have a chat with you.

EMMS is a unique experience, which cannot be expected prior to the beginning of the program. The combination of great professors, amazing people from all over the world from a variety of industries and different cultures results in an out of the box environment. This helps to open your mind and make completely different decisions, which through time you understand are right. It is a Marketing and Sales program to help understand connections between these two fields but also to understand how they are two pieces of the puzzle of the whole business and how to use it to suit you.

 

 

veselinovic.ambassador@master.sdabocconi.it

Maja Veselinovic - Serbian
EMMS 2020
Director of Sector, Hiper, Online and Organic channels of sales, Mercator S doo, Serbia

What makes EMMS unique is the fact that the program is designed to provide professionals with practical tools that are extremely useful in their working life. EMMS gave me tools in areas I would have never imagined to understand deeply. It covers almost all relevant aspects of any career within sales and marketing. By utilizing experiences gained during studies, I found myself one step forward in the modern business world. The acquired knowledge helps all participants develop both professionally and personally to become even more successful.

 

beiki.ambassador@master.sdabocconi.it

Mohammadali Beykiharikandei
EMMS 2019
Sales Engineer at ILS Ship Design & Engineering (Finland)

As a key partner in a startup marketing communication company, I needed deeper and wider knowledge and useful tools in marketing and sales. EMMS provided me with systematic and structural knowledge from the beginning. It helped me better understand the relationship between the customers and the brand, as well as the process from 'take off' to 'landing' in brand development. The value of EMMS is not only academic, but also in establishing a global mindset. As an international program, EMMS is a platform that offered me many opportunities to understand different voices and cultures from all over the world.

 

zhu.ambassador@master.sdabocconi.it

Xiaohua Zhu - Chinese
EMMS 2019
Strategy Director at Array (Shanghai) Marketing Communication

As I have dedicated most of my career to B2B sales, I was searching for a Master program that could provide a deeper understanding of Sales Management and its contemporary approach, and could broaden my knowledge in Marketing Management. EMMS enhanced my knowledge in both fields by providing me a wider set of tools and skills and the foundation for bigger challenges in my career. In addition, the networking and learning experiences in a multi-cultural environment were fantastic. The value brought by the faculty, structure of the program, peer-to-peer interaction and reputation of SDA Bocconi and ESADE business schools make me confident today that I made the right decision to join EMMS.

 
Thiago Granado Franco - Brazilian
EMMS 2019
Commercial Manager South America - Rousselot

I was looking for a program that could give me a broader view about what's going on and what are the trends for Marketing and Sales across several industries as well in-depth knowledge in the areas where I currently operate, without having to step away from the market. I am more than happy to find that EMMS offered me more than what I was looking for: learning from the experience of the faculties of two top-notch Business Schools while experiencing a multi-cultural and multi-industry environment formed by other participants and their experiences. The enhancements in my skill set and in my thinking process were real, and translated into my career even before I finished the program.

 
Higor Rodrigues Batagin - Brazilian/Italian
EMMS 2018
Key Account Manager EMEA - Whirlpool Corporation

Excellent experience at EMMS 11!!! EMMS proved to be a wonderful source of knowledge, suitable as preparation for a management role in marketing and sales, as well as for professionals already engaged in these functions wanting to sharpen their skills and tools and excel in their roles. Contents cover from establishing best practices to the cutting edge of the industry evolution, for example when discussing digital communication and business, or customer satisfaction and a focus on individual marketing. The quality of the lecturers and their research and consulting work, clearly contribute to make the master up-to-date and connected with professional reality. An effective blend of lectures, workshops, simulations, and case studies, addressed individually or in teams, makes the delivery of the content engaging and stimulating. The balanced blend of business-to-consumer and business-to-business perspectives, with a great breath of industries, adds to make the experience enriching and eye-opening.

 

 

Alberto Lora Lamia - Italian
EMMS 2018
Marketing Manager - The Dow Chemical Company

When I applied for the EMMS program as a manager with a finance and human resources background, I was asked about my reasons for joining the program. Marketing and sales are part of our professional and private lives nowadays. You cannot "not sell" today. Joining the EMMS was one of the best decisions of my life. It definitely increased my personal USP. I know now exactly what sales and marketing people mean when they talk about customer value proposition, customer journey experience, customer touch points, etc. I understand that emotions may at a certain point be more crucial to business success than just looking at the financials. The EMMS broadened my horizons and increased my impact on the business.

 
Gerlinde Layr-Gizycki - Austrian
EMMS 2017
Managing Director - LGT Bank AG

After 14 exiting, challenging and wonderful months I can define my EMMS experience as life changing. With more than 10 years work experience in data journalism, in a technical position, EMMS was exactly what I was looking for in order to broaden my managerial skills and build up my professional profile towards business development. The quality of teachers from these two renowned European Business Schools, the multicultural peer-to-peer interactions and the balance between face-to-face and distance learning activities made this program a unique experience which has enriched me far beyond my expectations. EMMS has been content updated, eye-opening and has added great value to my long-term career aspirations.

 
Nicolas Vargas
EMMS 2017
Data-based content management and communication - RCS Corriere della Sera

The EMMS has radically changed my approach to business, problem solving, time management, and life in general. During those challenging 14 months I had the privilege of exchanging ideas with amazing professors and learn new concepts to redefine my managerial skills. The perfect balance between group assignments, distance learning, and face-to-face classes allowed me to immediately put into practice the acquired knowledge in my job activities.

 
Emanuele Zinna
EMMS 2017
Managing Director - Lorenzo Strona & Partners

I joined the EMMS 7 because I wanted to learn something about marketing and about sales. I was involved in these areas before joining the master and I just wanted to learn. With the EMMS, I not only reached my goal of “learning”, I got much more than learning: I “lived” the knowledge of what marketing is and what sales is, and how companies can progress efficiently based on these concepts. I enjoyed this EMMS experience 100%. Everything just changed, the EMMS helped me to progress in my professional life.

 

Pedro Bermudo - Spanish
EMMS 2014
Consultant in Marketing Excellence - Paris