Executive Master in Luxury Management
The necessary luxury for your career development.
The Executive Master in Luxury Management (EMiLUX) is an intense post-experience modular program, offering 62 ECTS/ CFU credits and taught over 13 months in Paris, Milano, Dubai, London, Los Angeles & Silicon Valley, Lausanne & Roma.
EMiLUX offers a unique opportunity to enhance your career in the luxury business by exploring diverse cultural perspectives and markets. Designed with utmost care, the program equips professionals with the skills and abilities needed to successfully meet the challenges of luxury: managing modern aspirations while preserving timeless values, combining aesthetic sensitivity and creativity with robust business processes and models. Through real-life examples, participants experience a careful blend of commitment to heritage and passion for modernity, journeying from historic luxury capitals such as Milan and Paris to fast-growing markets like Dubai.
Without leaving your job, you can unlock a wealth of new opportunities and achieve new goals. Expand your global outlook, refine your strategic mindset, and gain in-depth insights into international luxury markets—all while enjoying exclusive behind-the-scenes experiences with the world's leading luxury brands.
EMiLUX partners
Main partner
Knowledge partners
On true luxury consumer insights
On merchandising & retail excellence
Design Thinking Project partner
Words from the Director
SDA Bocconi EMiLUX and the partnership with Cartier
Who is it for
EMiLUX is the right master for you if you want to:
- Become an executive in luxury business with an enlarged perspective
- Develop a deeper knowledge of international luxury market codes with a broadened mindset
- Develop an international professional network
- Nurture your entrepreneurial spirit
EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry.
EMiLUX 2026-2027
Why EMiLUX
Highlights
- 6thEuropean B-School 2025
Calendar and contents
10th edition 2027-2028
Online Activities
Online pre-courses on fundamentals of management (non-mandatory)
- Accounting
- Marketing
- Operations Management
- Business Strategy
Online start of the Master
11 January 2027
Distance learning on introduction to the luxury world fundamentals.
Module I: Paris - Crafting brands through arts and culture
Intro Weekend (14-17 January)
Exclusive visits to Cartier Archives, Maison Roger Vivier, Zimmermann Headquartes,Dior Heritage and Musée du Louvre's Galerie d'Apollon
- Arts & culture
- Luxury values and heritage
- Brand management & analysis
- Trends & concepts of hard luxury
- Luxury brand communication and semiotics
- Innovation typologies in luxury authenticity
- Cultural models of brand building
- Understanding and managing brand identity
Held at Fondation Cartier pour l’Art Contemporain.
In partnership with
Module II: Milano - Value creation in luxury markets
- Business modelling
- Competitive analysis
- The changing face of the luxury landscape
- The growth challenge and key dilemmas
- Business models & strategy
- Design thinking mindset & techniques
Behind the scenes: Retail and Hotel Shadowing Day
Candidates spend 1 day in retail stores and hotels to gain insights into processes, including those behind the scenes.
Design Thinking Project with illy
Module III: Dubai - Go to market
- Doing business in middle east
- Retail technology: the greenhouse, chalhoub
- International growth of luxury brands
- Retail safari
- Buying & merchandising
- Location decisions and kpis
- The relevance and multifaceted nature of country of origin
Held at Mandarin Oriental Jumeira
Retail Tour at Dubai Mall
Module IV: London - Managing growth and luxury services
- Corporate valuation methodologies
- Financing growth
- Identification of the "fair value"
- M&As in luxury
- Why cash flows matter
- Financial models of luxury brands
- The importance of storytelling
- Fundamentals of great service
- Understanding luxury service
- Customer experience
- Hospitality performance improvement (case study workshop)
Held at Dorchester Collection Academy
Module V: Silicon Valley & Los Angeles - Digital transformation, clienteling and CRM
Intro Weekend (22-23 July)
2 days of exclusive visits to the headquarters of Meta, Google, Nvidia and more)
- Social media & CRM in luxury
- Consumer psychology
- Experience management
- Brand destinations: story living, personalize
- The consumer journey
- New technologies (ai, augmented reality, etc)
- digital transformation and the “connected store”
- Data platform strategies
- Customer acquisition and martech
- AI to extract value from
- Customer data and support
- One to one CRM
Held at USC - University of Southern California.
Module VI: Lausanne - F&B management and supply chain in luxury
- Structure of F&B sector (customer segmentation, distribution channels, operating models and competiton)
- Drivers and trends (digitalization, sustainability and customization)
- How to innovate in F&B business and setup new ventures
- F&B economics
- Food service quality and design
- Supply chain management & counterfeiting
Held at EHL Hospitality Business School
Watches & Jewellery Study Tour in Switzerland
Module VII: Roma - Leading sustainable transformation in luxury brands
- Circularity and innovative business models
- A strategic view of sustainability for luxury companies
- Design for sustainability in luxury industry
- Sustainability challenges
Study Tour: from Rome to Florence
Module VIII: Milano - New frontiers & looking ahead
- Crafting the perfect merger: the structure of an M&A process in the luxury sector
- North Asia and the future of luxury consumption
- Chinese superapps and its impact on clienteling
- Travel retail and offshore luxury consumption
- E-tailers, hybrid players and marketplaces: business models and economic performance
- Martech and analytics
- Shaping the future of luxury: innovation, investment, and vision in a changing landscape
- The new era of clienteling
- Scenario planning: luxury in transformation
Motor Valley Tour
EPs individual reflection papers, supervised by faculty tutors
EPs final presentation
Graduation Ceremony
Note: Course list and schedule subject to change.
A comprehensive learning experience
EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets.
Faculty
Luxury demands both imagination and discipline. These are exciting yet challenging times for luxury: over recent decades, the industry has evolved dramatically through digital revolutions, expanding international markets, and shifting consumer trends.
The successful companies are those that honor the...
Admissions
We seek highly motivated candidates with clear career goals and a commitment to excellence. Our rigorous selection process shapes a dynamic, diverse, and high-achieving EMiLUX class each year—professionals with international profiles, ready to advance their careers in the luxury sector.
Our goal is to ensure that this challenging yet rewarding journey aligns with your aspirations.
Requirements:
- Degree certificate (in any discipline), transcript of the grades
- Application form
- Detailed CV/Resume
- Min. 5 years of professional experience (not necessarily in luxury)
- Proficiency in English
- One reference
- Interview
Fees and scholarships
Our EMiLUX program requires substantial commitment, but the returns—both personal and professional—are unmatched.
The tuition fee for EMiLUX 2027-2028 is € 46,000, payable in four installments.
Each year, SDA Bocconi School of Management—along with companies, organizations, alums and current students—offers multiple merit-based scholarships and tuition waivers to support outstanding candidates.
An early-bird fee of € 42,000 is available for candidates who successfully complete the selection process by 15 September 2026
Contact us
Your personalized orientation
Our Guidance & Recruitment team is available to arrange a one-to-one orientation meeting, either on campus or online, or to meet you when we visit your region. These sessions are designed to help you discover SDA Bocconi and its programs, and to provide truly tailored guidance based on your goals and aspirations.
