The artistic-cultural sector has always been a highly demanding one in terms of achieving commercial success. And the outbreak of the global health crisis caused by Covid-19 has only amplified the challenges even further, making the hurdles the entire sector is facing even more difficult to overcome. Thanks to the experience of 22 experts, this book shines a light on the most common strategic mistakes and misunderstandings, discussing them to help artistic and cultural organizations become commercially viable.
Beginning with an analysis of the evolution of competition in the industries in this sector, the book describes and investigates the different drivers that shape the competitive arenas of arts and culture organizations. By taking a customer-centric approach, the authors help identify the ten key managerial processes where they find common strategic mistakes. Each chapter then offers an innovative way to frame a classic management problem, detailing the most frequent mistakes and offering intuitions based on constructive, concrete cases from the real world. Specifically, two insightful examples are illustrated in each chapter, with one always sourced among arts and culture organizations in Italy – the world leader in the cultural sector.
Written for students, practitioners and managers in the cultural sector, the book offers clear advice on managing the national and supranational cultural heritage, and provides concrete development strategies for the arts and culture organizations of today and tomorrow.
- Publisher: Routledge
- Date of Publication: November 2020
- ISBN: 9780367821319
- Pages: 418
- Format: e-Pub and paper
