Taking a holistic approach to the world of luxury, this book offers a unique perspective on how companies in the industry should behave to remain resilient.
Resilience of Luxury Companies in Times of Change begins with an analysis of six key luxury industries (fashion, automobiles, accommodation, furniture, cosmetics and jewelry), looking through an international lens with examples from Europe, the US, the Middle East, China and Japan. The authors explore the myriad challenges that companies are facing at this particular point in time: from the shock of the pandemic to the need for process digitalization, from sustainability to new business models, from innovation to internationalization.
The book also takes a look back at the history of luxury companies, how they evolved over the years, and how they managed to remain resilient despite the challenges they faced throughout various periods of time. Utilizing the concepts and theories of macroeconomics and business strategy, the book aims to link theory and practice by examining case studies, offering a dynamic, actionable approach that many luxury companies can apply.
Resilience of Luxury Companies in Times of Change is for corporate executives and students in master-level programs who are taking management courses in the luxury industry. The book offers a view of current and emergent business models that luxury companies are adopting to remain resilient in times of change.
- Publisher: De Gruyter
- Date of Publication: July 2021
- EAN: 9783110723236
- ISBN: 9783110723236
- Pages: 314
- Format: e-Pub and paper
