Personal branding is one of the hottest topics in managerial debate. The purpose of this practice is to guide people along the path to self-discovery by following new approaches and new methods for building their personal brand. Self-discovery enables individuals to define the professional goals they want to strive for by forcing them to think of themselves as a brands.
This book offers both a theoretical and practical approach to personal branding, illustrating the strategies that people can pursue to build, promote, reinforce (or reposition) and expand their personal brand into different markets, sectors, and social spheres.
By offering examples of personal brands that are new, successful, young, modern, digital and up and coming, the book helps readers understand how, within a given context (be it business, technology, family or the market) they can promote and position their brand, and measure the KPIs.
- Editor: EGEA
- Series: Leading Management
- Publication Date: June 2020
- EAN: 9788823837515
- ISBN: 9788823837515
- Pages: 304
- Format: e-Pub and paper
