This book offers a roadmap companies can follow to enhance organizational culture by rethinking their brand and their supply chain.
The theme of this book is new and innovative, because it brings together two different – and usually separate – domains into the same conversation: the brand and the supply chain. Brands are evolving from cultural symbols to agents of social change. In this evolution, their supply chains are coming under intensifying scrutiny from a variety of stakeholders who are searching for information about the relative specifications, which companies are legally obligated to publically disclose. In light of this, the book offers a novel perspective, viewing the supply chain as an actual brand extension. The brand, in turn, should write a new narrative, telling its story while fully embracing the corporate purpose and speaking clearly to all stakeholders. Thanks to the examples of leaders in luxury and fashion, beauty and food industries, and the contributions various authors, the book provides a roadmap that companies can follow to drive their organizational culture toward sustainable branding.
- Publisher: EGEA
- Series: BUP
- Date of Publication: June 2021
- EAN: 9788899902759
- ISBN: 9788899902759
- Pages: 180
- Format: e-Pub and paper
