Executive program in "Football Management"
The need
It is no longer just a matter of technical skill. By now, the management of a football club has long required executive skills comparable in all respects to those of an enterprise in which the strategic asset is human capital. Success in sports (too) is increasingly dependent on management equipped with the knowledge and tools to meet the new big challenges, on the field and beyond.
The opportunity
The Executive Program in Football Management, of the FIGC Technical Department carried out in partnership with SDA Bocconi, aims to be the benchmark for improving knowledge and skills for the management of professional organizations in football.
The objective of the Program is to provide managers and professionals of football clubs with the most useful executive tools to improve the quality of their choices. It aims to disseminate the most advanced executive knowledge in the world of football to help improve the performance of tangible and intangible assets, define innovative planning with all stakeholders in the football ecosystem, and work following principles of sustainability, enhancing the technical and human components of football.
More information is available on the Italian Football Federation's website
Why choose it?
The Program in Football Management gives you the best methodological tools to govern complexity and make informed and effective decisions. In particular, it will help you to:
- Decide which actors to relate to in the marketing perspective (fans, sponsors, and broadcasters).
- Identify the best strategies for brand enhancement of a club or athlete.
- Define a club's fan journey and communication tools in light of digital transformation.
- Outline the organizational structure of a club.
- Evaluate the potential and development of people working in a club and manage their behavior and performance, fostering the creation of an organizational environment suitable for the enhancement of individuals.
- Negotiate with various players in the sports ecosystem. Establish economic-financial goals to be achieved over a given time horizon, meeting the constraints of financial fair play and identifying specific actions for revenue growth and cost containment.
- Choose the most suitable technologies for the creation of a "data analytics" system functional for the development of athletes' performance and improvement of certain processes. Set a club sustainability policy geared toward medium- to long-term economic, social and environmental development, while also enhancing the educational function of football within the community.
- Understand the interventions needed to ensure the environmental sustainability of their sports facilities while creating value for the community.
Who should apply
As stated in the FIGC notice, the Program is addressed to:
All FIGC MEMBERS in particular:
Sports directors
Coaches
Other figures with a qualified sports and/or professional background including:
Managers of professional and amateur sports institutions and clubs (federations, leagues, organizing committees, societies and associations between sports clubs)
Managers of territorial entities that manage sports events or facilities
Managers of companies that invest in sports (sponsors, event organizers)
Athletes and former athletes (professional or amateur) who want to pursue an executive career after their competitive career
Business managers and entrepreneurs and football experts who would like to make their expertise available in this area.
Structure and contents
You will be engaged for 18 days (13.5 days of on campus training, 3 days of distance learning and 1.5 days of mentorship for field project writing) during which you will cover the following topics:
Calendar and information
Via Sarfatti 10, 20136 Milano
Via Gabriele D’Annunzio, 138, 50135 Firenze
Calendar
- 17 - 20 marzo 2025On campus Milano08:00 - 16:30
- 14 - 16 aprile 2025On campus Milano07:00 - 15:30
- 17 aprile 2025On campus Milano07:00 - 10:30
- 21 - 22 aprile 2025Online06:30 - 10:00
- 24 - 26 giugno 2025Coverciano Federal Technical Center07:00 - 15:30
Program Direction
The course will be taught by SDA Bocconi faculty members who will also draw on speakers of international caliber from multiple sectors - sports and beyond - who will bring their experiences and expertise in order to integrate benchmark executive models in the football industry with the empirical and...
Open the mind! I could simplify participation in the SDA Bocconi program this way: it has been an incredible adventure that has provided me with new tools, more than just information, to address the challenges our world presents us for the future. The ability to interpret contexts, suggestions for r...
Participating in the Executive Program in Football Management has been crucial to my growth path. The lectures offer a comprehensive and well-structured view of management dynamics in modern football, clearly and tangibly highlighting the connection between business and sport. Thanks to the extraord...
Participating in this SDA Bocconi program has completely fulfilled my needs and expectations related to my desire to explore the world I have always known, but from a different and not exclusively technical perspective. The preparation and professionalism of the lecturers and all the contributors, t...
The Executive Program in Football Management completed my education by giving me the opportunity to acquire additional management skills needed for my current job role.
Thanks to lecturers who are both extremely qualified and open to dialogue, my knowledge has become enriched and allows me to see foo...
Competence and Evolution. An opportunity to learn about the world of football from a different perspective with faculty, guests and winning ways!
It was a great learning opportunity to participate in the football management course.
Having the opportunity to learn about football beyond the four lines of the field with great faculty and speakers, certainly made me grow professionally and personally, creating a good experience and a great backgro...
The world of Football is constantly evolving and requires a wide range of knowledge at the executive level in order to raise the level of the game "off the field." This course provides an overview of the risks and opportunities of Sport at this historical moment and offers the tools to be able to fa...
I am very happy to have participated in the "football management" course, which fully met my expectations.
In addition to appreciating the high-level organization and highly experienced lecturers/speakers, thanks to the course I was able to learn about the needs of the system and how they are evolvin...
The Executive Program in Football Management has been a pathway in which I have been able to train and improve executive skills by sharing with colleagues from different backgrounds and especially with high-level Speakers with whom one has been able to discuss current issues with an eye toward the f...
Stimulating and educational. A path where the different experiences of lecturers, speakers and participants are interwoven for an enriching and knowledge-broadening discussion."
Enlightening, to-the-point, solid, stunning, contaminating, and exhausting... All this sums up my experience at the course. I had an extreme need to understand all the parts that make up the off-field football system. Eventually I realized that I did not know about football even though I had always ...
The Executive Program in Football Management was a very nice course indeed. The Program allowed me to develop my executive skills by engaging with colleagues from different specialties and prestigious guests who provided me with innovative tools, enriching my knowledge and showing me from different ...
The world of sports is constantly evolving and changing like never before. Thus, this course condenses knowledge that is as topical as it is transversal, that is, able to span different but all extremely interconnected fields. The result of all this is not given so much by the sum of the notions you...
It was a Program that further formed and enriched me professionally like no course to date, making me see Football from a different perspective. It has been an ongoing, educational and exciting Team Work in Progress that has allowed me to meet extraordinary people who have made my journey unforgetta...
A compelling course that gave me a 360 degree view into areas of expertise that I was not familiar with. To have the great opportunity to learn about football management with highly knowledgeable lecturers, outstanding colleagues and guests to engage with, a wealth of experience that has enthused an...
