Milano Cortina 2026: the managerial complexity behind hosting Olympic and Paralympic Games

Format Online

Language ENGLISH

Location Online

The event will be on SDA Bocconi platform

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Sports events are a great tool for the economic and social development as well as soft power and diplomacy of a territory. Simply consider the media visibility and global resonance of these major events: more than 2 billion people have tuned in to watch the Beijing 2022 Winter Olympics on TV or digital platforms. A 5 percent increase from the 2018 Winter Games in Pyeongchang.

Precisely something so complex, with a worldwide echo, that it requires timely and effective management at all stages of the events themselves, so much so that it is crucial to their success or failure.

So we want to talk about the Milan Cortina 2026 Games with a broad view, to bring out the importance of wise managerial choices for the organization of Olympic sports competitions, among the most prestigious in the world.

Join the conversation and discover the opportunities at SDA Bocconi related to the business of events!

We look forward to welcoming you and introducing you to the SDA Bocconi world.

Giovanni Malagò

President Fondazione Milano Cortina 2026

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