SDA Bocconi School of Management
ITA
20
Sep 2022 16:15 - 17:45 | CEST

Get a taste of EMMS: online class on Marketing Analytics in the era of Big Data

Format Online
Language ENGLISH
Location Online

Online

Related Programs
EMMS

Are you considering our prestigious Executive Master in Marketing and Sales – EMMS, in partnership with ESADE?

Join us on September 20th for an opportunity to attend one session of the current edition of EMMS, and get a taste of the real experience of the master: gaining the best and most up-to-date insights from the leaders in the field of marketing and sales, together with new competences and skills through 2 top-ranked business schools, ESADE and SDA Bocconi.

Our professor will be Ioannis Evangelidis, Associate Professor, Department of Marketing at ESADE. Prof. Evangelidis studies consumers' decision-making, and his research primarily focuses on understanding how people's use of attribute information and choice behavior can be influenced by changes in the decision context. His work has been published in leading Marketing, Management, and Psychology journals, and his findings were featured in popular media outlets.

The lesson’s focus will be on Business Analytics in the era of Big Data, a hot topic in today’s evolving market.

You will be able to join the session from remote and get a real feeling of the uniqueness of EMMS.

Keynote Speaker

Ioannis Evangelidis
Associate Professor, Department of Marketing at ESADE

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