Visual merchandising
La comunicazione multisensioriale nel punto vendita nell'era dell'omnicanalità
The point of sale between display, digital communication and sustainability.
The course is based on the realization that designing and managing visual merchandising requires the adoption of an omnichannel view for a customer who seeks a unique and complete shopping experience, with no more barriers between physical and virtual stores.
In this new scenario, visual merchandising gives body to a physical store that must change its very essence to become a place aimed at offering value with a mixed model that combines the experience of a store with the access, interactivity and convenience of e-commerce.
This program is part of the Professional Certificate in Retail Management. For more information, click here.
This program is part of the Professional Certificate in Marketing Communication. For more information, click here.
Who should apply
The program is aimed at all persons involved in the design and management of point-of-sale communication, at the point of sale (visual merchandisers and in-store marketing managers), retail and industry practitioners (store entrepreneurs and managers, marketing managers, sales, trade marketing, and sales force), agencies, and producers of POP materials.
Structure and contents
"Visual Merchandising" Online Program can be followed whenever and however you want. However, to maximize learning, we recommend that you spread the teaching effort over 3 weeks with an average investment of about 3 hours per week.
The point of sale as a tool for communication and enhancement of brand and sign identity
Visual merchandising and its applications outside the store
Visual merchandising and its applications inside the store
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Designing visual merchandising means creating environments that generate a unique shopping experience, where every detail communicates value, identity and connection with the customer.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
