Class profile

Program Advisory

Certificate

Program contents

SAIL

Practical information

Executive

brochure_trade_marketing_live_2027.pdf

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cristina.popescu@sdabocconi.it

+39 02 58366605

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SDA Bocconi Executive Education Certificate | SDA Bocconi

SDA Bocconi Executive Education Certificate

In-Store Brand Equity: Designing and Managing In-Store Communication

Trade Marketing as a Source of Customer Value

Integrated Commercial Performance Analysis

What you will learn

Download the brochure to find out more about the Program and the Faculty of the course.

Marketing

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Associate Professor of Practice

Channel & Retail

Karin Zaghi

Fellow

Chiara Mauri

Accounting

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Management Control Systems

Antonella Cugini

Program direction & faculty

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diana.nasreddin@sdabocconi.it

Diana Nasreddin

With us, the program becomes reality

Information

Contacts

Special payment terms

The brochure walks you through the program and the SDA Bocconi experience. Inside you'll find:

Live

Italian

Online

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All Programs

Maximizing Trade Marketing Effectiveness in an Omnichannel Market

Dal category management all’In-Store communication  

Marketing and business development

Trade marketing

Live program

English

Italiano

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