Store management
Ripensare il punto vendita nell’era dell’omnicanalità
Managing and measuring retail performance
The course explores the key stages of designing and managing a multi-brand retail store, conceived and experienced as a relational environment centered on customer experience.
The topics covered will be analyzed from the customer’s perspective, and they will be linked to pre-store, in-store, and post-store activities, following a continuous, circular process.
This program is part of the Professional Certificate in Retail Management. For more information, click here.
Who should apply
The Program is designed for all professionals involved in retail store management: entrepreneurs and store managers, network managers, and area managers. It is also aimed at distribution and industry professionals looking to enhance their retailing expertise, including: marketing directors, sales directors, trade marketing managers, category managers, channel and customer managers, field execution managers, and in-store marketing representatives.
Structure and contents
The “Store Management” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 5 weeks with an average allocation of approximately 3 hours per week.
Store segmentation and positioning strategy: location choices and customer relationships
Assortment planning from an experiential perspective
Visual merchandising to enhance the offer in a relational environment
Communication and relationship management
Store relationship management: measuring retail performance
Key Facts
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
We will guide you through the process of designing and managing a retail store, conceived and experienced as a relational environment centered on customer experience. We will focus on the most current store management issues to inspire reflections, ideas, and perhaps even a fresh perspective.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
