Sport marketing & sponsorship
Competenze per un manager sportivo di successo
Revenue generation in the sports industry
The program develops the skills needed to manage marketing and sponsorship activities, as well as to design and organize events in the sports sector. Through the analysis of best practices, discussions with industry experts, and practical application of acquired knowledge, participants will explore reference models, operational tools, and new insights to manage the business in an innovative way.
Who should apply
The program is designed for:
- Former athletes looking to combine executive skills with their experience in the sports field
- Current and aspiring directors of sports organizations
- Marketing managers from companies with significant communication activities in sports sponsorship
- Professionals interested in an executive career in the sports industry
Structure and contents
The “Sports Marketing & Sponsorship” Online Program can be attended whenever and however you wish. However, to maximize learning, we recommend spreading the learning commitment over 8 weeks with an average allocation of approximately 3 hours per week.
Fundamentals of sports marketing
The sports marketing plan
Revenue generation in the sports industry
Branding in the sports industry
The sports product
Sponsorship
Digital transformation in the sports industry
The voice of the testimonials
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
There is no achievement without effort. There is no Sports Executive without skills.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
