Social Media Marketing
Competenze e strumenti per progettare e gestire campagne social ad alto impatto
Social media marketing in the age of artificial intelligence
The course will provide a detailed overview of how to develop and implement social media marketing strategies that are effective and result-oriented in the business context. Starting with an understanding of the fundamentals of social media marketing, participants will learn how to strategically use the available tools to identify their target audiences, engage them in a meaningful way through call-to-action, and measure the impact of their activities across platforms.
In addition, the course will explore the potential offered by artificial intelligence in the area of social media marketing, providing participants with a clear vision of how to make the most of these new technologies to optimize their marketing strategies and maximize their return on investment.
This program is part of the Professional Certificate in Digital Marketing. For more information, click here
This program is part of the Professional Certificate in Marketing Communication. For more information, click here
Who should apply
The program aims to provide practice-oriented guidance to marketing professionals, entrepreneurs, start-ups, and companies who want to improve their social media presence and performance while staying up-to-date on the latest trends and innovations in this area. Both those new to the world of digital marketing and social media and those looking to update their skills will find value in this course.
Structure and contents
The “Social Media Marketing" Online Program can be followed whenever and however you want. However, to maximize learning, we recommend that you spread the educational effort over 3 weeks with an average investment of about 3 hours per week.
Social Media Marketing logics
The content and construction of holistic experiences
Reference platforms
Key Facts
Only purchasable online
SDA Bocconi Certificate
Access duration: 4 months
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Program Direction
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
