Professional Certificate in Marketing Analysis and Planning
The learning path for your profession
Technological and competitive dynamics in all sectors today require organizations and individuals to systematically redefine professionalism.
The program is aimed at marketing, brand, and product managers who wish to update their market view, explore trends, improve their knowledge of their customers, and plan marketing activities.
Key facts
SDA Bocconi Certificate
10 Online Live Masterclasses
The structure
The Professional Certificate in Marketing Analysis & Planning is a pathway, consisting of 3 courses, which can be taken in parallel or in the order you prefer, over the 12-month access period.
By successfully completing the 3 courses, in addition to the individual certificates related to each program, you will obtain the professional certificate issued by SDA Bocconi.
FormatOn demandLanguageItalian
Digital Analytics
Costruire una strategia data-driven tramite social analytics, AI e measurement planFormatOn demandLanguageItalian
FormatOn demandLanguageItalian
Masterclass
The programs are enriched with new Online Live Masterclasses, which will allow you to engage with SDA Bocconi Faculty and other participants on the most relevant topics of the moment.
Information
Enrollment and payment
The application process is totally online.
You can pay for your Online Program by credit card (Visa or Mastercard), Klarna, PayPal, Google pay, Apple pay or instant bank transfers.
Special payment terms
On the occasion of Bocconi Homecoming, Alumni and Alumnae are eligible for special payment terms: 20 % reduction on the fee for SDA Bocconi's Executive Education Programs. An opportunity to continue to grow with the support of the Bocconi Community.
To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them until 8 March 2027: a 20% discount on the fee for all Executive Open Programs and Executive Online Programs.
Do you have any questions?
Program consultancy
To help you choose your training path in relation to your profile and your objectives, you can contact the Business Development team for a personalized in-depth interview and company training plans.
